Management of Organisations Assignment Example | Topics and Well Written Essays - 2500 words

Management of Organisations - Assignment Example 1.) Therefore, organisational performance should be measured. Assessing an organisation's performance also helps to determine whether or not the company has a clear mission (one that addresses the needs of a particular marketplace) and whether or not people on all levels of the organisation understand the mission. Assessing the performance also allows the organisation to review the mission statement and to determine if the mission is referenced when developing organizational strategies. Assessing an organisation's performance will help to determine the procedure and processes that are set in place and whether or not these are in compliance with federal, state, and local laws. Examining the current ethics compliance programs (if there is one) and the processes which are set in place to assess compliance with accounting and financial management system helps to determine if the system that human resource uses is effective. Examining how the organisation measures employee satisfaction and how it handles employee satisfaction and how the processes of accreditation and certification operate along with their effectiveness can be determined by the assessment of an organisation. These methods are just some way that a manager can assess internal environment of an organisation. organisation is service oriented and its focus is on the c... The organisation is service oriented and its focus is on the clients. Fitness First is the largest health club operator in the UK and Europe. Having grown from a single health club, twelve years later Fitness First has 1.2 million members in fifteen countries. There are 166 Fitness First clubs in the UK, which is the focus of this case study. They provide top-quality service and equipment at a value price in a non-intimidating environment. Regardless of an individual's current fitness status, they offer the opportunity to improve his/her fitness level.Fitness First strives to deliver its members the best experience each and every time he/she walks through their doors. It was found that the customer service to clients is impeccable. Through word-of-mouth, feedback, increased membership, etc. the assessment of this portion of the organisation was excellent. However, the assessment of employees, staff, and policies regarding staff were assessed, the results were not the same. The company pl aced much emphasis on meeting the needs of its clients which left a gap in meeting the needs of its employees. Perhaps by implementing Investors in People, the largest health club operator, which caters to people can also provide cater to their people (employee) and reach its objectives more effectively. Management 4 In order to improve the company's weaknesses, based on findings during the assessment, the company decided to invest in its staff and employees in addition to investing in its clients. Taylor & Thackwray, (1996:1), as cited in Scutt (1998) stated that, "Investment in equipment depreciates whilst investment in people appreciates". As this quote points out, investing in people will deliver a huge return.

Improving quality and health system performance analyzing the Research Paper

Improving quality and health system performance analyzing the protection and affordable care act - Research Paper Example The different dimensions related to increase the effectiveness of health services are defined with the addition of financial disclosure and ethnic/social disparities. This research paper is aimed at providing deep analysis on the efficiency and improved quality delivered by the health care. To serve this purpose, The Patient Protection and Affordable Care Act, signed by President Obama is has been used. This act has the Public Law (111-148) and was passed by the members of Senate and United States of America House of Representatives in Congress Assembled. In order to build comparison the basic managed care components of improved quality and health system performance are evaluated on the basis of the act in addition to the challenges and positive/negative aspects. The Patient and Affordable Care Act is enacted to ensure the high-class yet reasonably priced health care facilities for all the inhabitants of United States of America. This act requires the active participation of the Department of Health and Human Services (HHS), especially the Secretary in order to institute a National Quality Strategy for increasing the efficiency of Health Care with the precedence towards guiding this endeavor while including a proper and well defined Strategic Plan which is based upon the guideline to achieve the aims and objectives of the plan (Congress, 2011). The Affordable Care Act will especially deal with the matters of consumers in the private sector health providing insurance companies by giving them new opportunities and coverage facilities for the individual and comparatively small business, expand the horizon of tax credits to middle and lower income Americans so as to provide them affordable health care services. Additionally it will also encourage the coordination, novelty, competence and the improved health care. These amendments are made on the basis of the on hand Legislation, for instance, American Recovery and Reinvestment Act 2009

Freedom of speech Essay Example | Topics and Well Written Essays - 250 words

Freedom of speech - Essay Example The law should not limit them from using the best tools available, which is what currently exists. This ban is not only discriminatory but unreasonable. It assumes that the persons involved in vandalism are under the age of 21. Further, it suggests that persons in that age group are not able to decipher what constitutes wholesome, responsible and proper behavior from what does not. This ban is an act of suppression of the right to progress beyond limits placed by the authorities. It forces persons under the age of 21 to break laws which hinders on their progress and prevents them from expressing themselves in a wholesome manner. In so doing it casts them in the light of being law breakers. It needlessly casts a level of guilt on that age group and reduces them to the level of criminals when they are really not engaged in wrongdoing. If freedom of speech is to remain the right of all this discriminatory and suppressive ban needs to be removed as it cuts at the core of creativity. The youths should not be made to pay in any way for societal problems such as that which caused the ban. Reference Find Law (n.d.). Vincenty v. Bloomberg. Retrieved from: http://caselaw.findlaw.com/us-2nd-circuit/1070582.html

Marketing research Exploring University of Leicester Students' Essay

Marketing research Exploring University of Leicester Students' Perception of Healthy Eating and Food Consumption - Essay Example Social Factors 11 3. Consumption Pattern 12 3.1. Involve In Purchasing 12 3.2. Intake of Vegetables and Fruits 12 3.3. Fat Intake 13 3.4. Intake of Fish and Meat 13 3.5 Consumption of Organic Food 13 References 15 Bibliography 19 Appendix 20 Evaluation of Research Design 1. Research Paradigm The research paradigm selected for this study has been interpretive. The interpretive research is chosen owing to different reasons. One of the primary reasons behind its selection is that this approach, unlike positivist approach deems that reality and the individual who observes it cannot be distinguished. On the other hand, the positivist approach believes that the reality is separate from the individual who observes it. The positivist approach is often blamed for its dualistic nature. Interpretative approach is also ascertained to provide an in-depth understanding of the complex world of human experience from their beliefs and perspectives. This approach is further consistent with the constru ction of the social world characterised by the interaction between the researcher and the participants (Andrade, 2009). Hence, the rationale behind selecting interpretive approach is that the study has aimed at attaining opinions regarding the healthy eating and food consumption habit. In this context, the opinions and beliefs cannot be quantified or measured, thus exploratory research has been chosen for this study. The exploratory research facilitates in drawing valuable insights regarding concept, people or any particular situation (Maxwell, 2008). Correspondingly, this study has intended at ascertaining deep insights regarding the participants’ perception on healthy eating and food consumption. While on the other hand, conclusive research particularly involves obtaining and analysing specific data to address particular specific questions (Dr. Nancy D. Albers-Miller, n.d.). Furthermore, inductive research has been adopted in this research study. Unlike deductive research, inductive research involves generalising the observations such as the factors that motivate participants to purchase and consume certain specific food items, which is not feasible with the use of deductive method (University of Pretoria, n.d.). Secondary research had been initially conducted in order to comprehend that further research is required. Moreover, secondary research had been undertaken as it was convenient to identify the known factor with the use of secondary sources. The qualitative research was conducted as the tool for primary research (Church, 2001). The qualitative research was selected in order to gain reliable understanding regarding the behaviour of the participants for uncovering the motivations behind purchasing and consuming certain categories of food items (Roller, 2011). At the same time, ad-hoc research approach was adopted in this study as this study involved identifying certain specific problem that was hard to generalise. While longitudinal approach was omitted as this approach requires longer time as well as it is more complicated and expensive in nature (Yee & Niemeier, 1996). 2. Data Collection Methods Data collection is an important procedure for any research in order to ensure the validity and reliability of the research study. It is thus crucial to select the most appropriate method of data collection. Correspondingly, focus group has been used in this study. The focus group is adopted so that more in-depth understanding regarding the perceptions, attitudes, beliefs and experiences could be

Health Priorities in Australia Essay Example for Free

Health Priorities in Australia Essay 1. Using measures of epidemiology, investigate the health status of Australians. Health status is a holistic concept that is determined by more than the presence or absence of any disease. It is often summarised by life expectancy or self-assessed health status, and more broadly includes measures of functioning, physical illness, and mental wellbeing. Epidemiology is the study of disease in groups or populations through the collection of data and information, to identify patterns and causes. The measures of epidemiology are: Mortality- refers to the number of deaths in a given population from a particular cause and/or over a period of time. Infant Mortality- refers to the number of infant deaths in the first year of life, per 1,000 live births. Morbidity- is the incidence or level of illness, disease or injury in a given population. Life Expectancy- is the length of time a person can expect to live. More specifically, it refers to the average number of years of life remaining to a person at a particular age, based on current death rates. In Australia, the median age of death among the entire population in 2007 was 80.5 years old. In 2011 that statistic had risen to 81.5 years old, an increase of one year to the average life. In both years the leading cause of death among Australians was circulatory diseases (diseases of the heart and blood vessels) and the second leading cause in both years was cancer. Although the percentage of cancer deaths rose from 29.2% proportion of totals deaths to 29.8% and the percentage of circulatory disease deaths dropped from 33.8% of the populations deaths down to 31%. In the past 100 years the infant mortality rate as decreased by 95%, from more than one in ten deaths in the first year of life (100+ deaths per 1000 live births) to one in 200 deaths in the first year of life (5 deaths per 100 live births). This can be attributed to improved health education, public sanitation, improved medical diagnosis and improved support services for parents and new born babies. Most infant mortalities are caused by congenital malformations which are structural or functional anomalies which are present at the birth of a child, preventative causes of this disease are  improving the diet of women through their reproductive years, avoiding exposure to harsh environmental substances and improving vaccinations and health education. Information about the incidence and prevalence of the total population gives a broader perspective on the nation’s health than just the mortality statistics. Australia’s population has a lowering incidence of asthma and rising survival rate of cancer although since 1984 the incidence of five major cancers has risen (Breast, Prostrate, Melanoma, Colorectal and Lung) and a report from SMH in 2008 shows 7.4 million people are overweight or obese and the prevalence of diabetes climbs rapidly, along with these problems the amount of people affected by STI’s has risen to more than 230 per 100,000 people. According to AIHW (Australian Institute of Health and Welfare) Australia is one of the healthiest nations in the world although Indigenous Australians lag behind in their health status. Australians live the second longest lives in world, behind Japan. The average Australian citizen will live to be 81.4 years old. And trends indicate that the expectancy of males and females is growing, since 2000 the life expectancy of males has grown from 77.4 years old to 79.7 years old, an increase of 2.3 years. The life expectancy of females since 2000 has grown from 82.6 up to 84.2, an increase of 1.6 years. This increase in the life expectancy of Australian residents indicates that their health is improving, with the help of increased knowledge and improved health services. Taking all of this information into account, using measures of epidemiology, the health status of Australians can be said to be relatively good compared with that of other nations. The improved health services and new discoveries in the health sector along with increased knowledge about health from the population also indicates that the health status of Australians may be improving. 2. Explain how health promotion, based on the Ottawa Charter, reflects social justice principles. Health promotion is a combination of science, medicine, practical skills and beliefs aimed at maintaining and improving the health of all people. The Ottawa Charter for health promotion promotes social justice as it incorporates the idea of giving all members of  the community access to health services and attempts to rule out inequities in differing communities. The Ottawa Charter does this through its five action areas: Building Healthy Public Policy, Create Supportive Environments, Strengthen Community Action, Develop Personal Skills and Reorient Health Services. All five of these action areas provide a building block for health promotions. The four principles of social justice are: Equity, Access, Participation and Rights. The way equity is reflected in health promotion based on the Ottawa Charter is through the action areas Building Healthy Public Policy, Create Supportive Environments and Reorient Health Services as these three areas bring together people onto an equal level and give specific help to those who need it, creating equity in communities. Access is reflected in health promotion based on the Ottawa Charter t hrough the action area Reorient Health Services, as this area of the charter aims to bring together health services, governing bodies and other health professionals in an attempt to give more adequate access to health services to those who need it. Also reflected is Participation, which can be based on the Ottawa Charter action areas through Building Healthy Public Policy, Strengthen Community Action and Develop Personal Skills. This can be known as empowering the communities and bringing the communities the education and information needed to know more about their own health. Lastly, Rights is reflected in health promotion through the action areas Create Supportive Environments and Reorient Health Services as they attempt to give equitable opportunities for good health to all individuals. With these four social justice principles reflected in health promotion, the overall health of Australia can be improved, examples of this include: ‘Quit for you Quit for two’ which promotes to pregnant women who smoke, who if they ceased their habit would be creating a more equal life for their expectant child and give them the right for an opportunity to good health. Another example would be the ‘Swap it’ campaign which aims at developing personal skills while creating equity through smart food choices. 3. Critically analyse how the action areas of the Ottawa Charter address Australia’s health priorities through ONE health promotion initiative. â€Å"Slip Slop Slap Seek Slide† Campaign by the Cancer Council of Australia was created in 1980 and revolved around Sid the Seagull who gave a constant reminder of the easy ways that the population of Australia would be able to avoid skin cancer; slip on a shirt, slop on sunscreen and slap on a hat. 27 year later the ad was upgraded to include; seek shade and slide on sunnies, thus creating the â€Å"Slip Slop Slap Seek Slide† song. The campaign aims to lower the prevalence and incidence of skin cancers in Australia. The action areas of the Ottawa Charter address Australia’s health priorities through this campaign. The action areas are: Building Healthy Public Policy, Create Supportive Environments, Strengthen Community Action, Develop Personal Skills and Reorient Health Services. Building Healthy Public Policy- Policies have been created due to increased awareness attributed to the â€Å"Slip Slop Slap Seek Slide† campaign; a commonly known policy would be the â€Å"No Hat, No Play† policy used in schools. This is used by teachers to protect children from skin cancer risks in the playground. Advantages of this would be that children will be increasingly protected and parents are given peace of mind, and no noticeable disadvantages are created by this policy. Create Supportive Environments- A noticeable environment change caused by the increased awareness of skin cancers would the addition of shaded areas to many public places. This creates an environment for the public population that is protected from harmful Ultraviolet sun rays. An advantage of this are that people can be outside but protected from skin cancer risks while a disadvantage would be that most of these shaded areas come at the expense of nature, eg- destruction of trees and/or other natural features. Strengthen Community Action- Two initiatives related to the ‘Slip Slop Slap† would be the introduction of Cancer Centres to many rural areas and the Relay for Life, which is about raising funds for the Cancer Council. These two initiatives can create awareness of skin cancer, while the former can save lives. Only advantages are created by these two initiatives, which are; increased knowledge, funds gained for research and practical use, the ability to detect cancers and save lives. Develop Personal Skills- The campaign of â€Å"Slip Slop Slap Seek Slide† uses a jingle to educate the Australian population. The TV ad itself is an educational video, which creates awareness of skin cancers in Australia. This leads to increased knowledge of how to protect yourself and others from skin cancers. An advantage of this is that the Australian public is being educated in their own home by the TV, although a disadvantage is that they do not know that  they are being directly educated. Reorient Health Services- A health service which has become operational due to increased awareness of skin cancers is the Skin Cancer @ Bondi checks, where on the beach at Bondi you can have a skin cancer check. This leads to a safer beach, as beachgoers can be precautious and have a skin cancer check. Advantages of this are that the population can be on the beach and get their skin checked at the same time as well as not have to book into a skin cancer centre for the check. A disadvantage may be that the check may not be a thorough as one performed in a more professional environment. Overall, the introduction of the â€Å"Slip Slop Slap† campaign and the readjustment to â€Å"Slip Slop Slap Seek Slid e† campaign has increased the awareness and knowledge of skin cancers in Australia. The action areas of the Ottawa Charter are relevant to the campaign and Australia’s health priorities.

A History Of The Renaissance Period History Essay

A History Of The Renaissance Period History Essay The Renaissance was a period in European history marked by a cultural flowering. The Renaissance is defined as the revival or rebirth of the arts. The home of the Renaissance was Italy, with its position of prominence on the Mediterranean Sea.   Italy was the commerce capital between Europe and Eurasia, during this time period, from fourteenth and sixteenth centuries. Painters, sculptors, and architects exhibited a similar sense of adventure and the desire for greater knowledge and new solutions. During the Renaissance, artist were no longer regarded as mere artisans, as they had been to the medieval past, but for the first time emerged as independent personalities, compared to poets and writers. Many artisans merged mathematics with art, in order to become more precise in their measurements and to make sure an object was supported both rationally and proportionally. However, Renaissance artists also placed human concerns and feelings at the center of their works. Such optimism combined with intellectual curiosity and increasing worldliness made it possible for art to be valued. Over all, the Renaissance art movement completely discredited the middle Ages as being dead both intellectually and artistically, thus rendering the Byzantine, Romanesque, and Gothic style art as being without value. The Renaissance came from a revival of the Classical ideas, concepts, and knowledge.   What had once been forgotten was once again the focus of society.   It was also found that in Classical times artists enjoyed a much higher level of prestige than they did during the Middle Ages.   Artists wanted to enjoy this status once again. The Renaissance took place over a long period of time.   Maybe this is an indication of its immense popularity both then and now.   However, the Italian Renaissance can be divided into three distinct periods known as Early, High, and Late respectively.   These stages were preceded by the Gothic art movement, which acted as a bridge between the middle Ages and the Renaissance, and was followed by Mannerism, which bridged the gap between the Renaissance and the Baroque.   Mannerism hardly had an effect on the popular arts of the time and was not fit into the already neatly categorized art periods when historians looked back upon the era. Early Renaissance art took up most of the 15th century and was characterized by inspiration from antiquity.   The movement was focused in Florence, Italy because this local had brought attention upon itself through various conflicts within the church and with its neighbors.   The art form focused on the human body, space, and the laws of proportion when it came to architecture.   The belief was that progress and development were the backbone of the evolution and survival of art.   The primary painter of the time was Masaccio.   His work was religious in nature and his inspiration came not from other painters, but from the sculptor Donatello and the architect Brunelleschi. High Renaissance art was characterized by creating physical presence, drama, and balance than on the behavior and personality that were the focus of Early Renaissance art.   The major painters of the time were numerous.   There was Leonardo da Vinci, Donato, Bramante, Michelangelo, Raphael, and Titian.   This period was short lived, lasting from about 1495-1520 and served as a transitional period between early and late Renaissance.   However, although brief, the art that flowed from this period was exceptional and some of the most famous artists ever produced work during this time.   After all, these artists had such a command over their talents that they were able to produce any natural effect they desired and they had an intellect that allowed for balance and harmony along with fine detail, also was created a term for some of them, Renaissance man. The term Renaissance man has come to mean someone with exceptional skills in a wide range of fields. The description applies to many people during the Renaissance, but there are two outstanding candidates for the title. They are Leonardo da Vinci and Michelangelo. The older man, Leonardo, is exceptional in that he excels in two entirely different disciplines, experimental science and the visual arts. But on the artistic side alone, Michelangelo must be the man. He creates works, all of the highest quality, in the four distinct fields of sculpture, painting, architecture and poetry. The late Renaissance began with the sack of Rome in 1527.   Artists had to scramble to relocate throughout Italy, France, and Spain.   This period led to what is now called Mannerism.   Mannerism artists turned to producing paintings of people, often nudes, that were portrayed in strange poses and looking somewhat grotesque while odd themes were used and emotion looked horrifying.  Michelangelo was the only painter from the High Renaissance to make into the late period. The growing emphasis on individualism during the Renaissance began a change of status for composers of music in society. Unlike their medieval predecessors, Renaissance composers were recognized more often during their lifetimes. The technology of printing permitted a much wider distribution of their works and enabled a larger public into the study of music. Even when spiritual music was still in a dominant position, secular music was becoming more common and its forms more cultivated than in the previous era. The repertoire of instrumental music became more varied, along with the invention of new instruments and many of the instruments of the period were improved. Humanism is considered to be the most significant intellectual movement of the Renaissance. As its name implies, humanism was a philosophy that was characterized by blending concern with the history and actions of all human beings, and their influences on the world with religious duty. Prior to Renaissance thinking Medieval Europe considered life to be sinful that people should only be concerned about their duty to God and the afterlife. The humanists thought that every person has respect and worth and therefore should command the respect of every other person. The humanistic movement began during the early Italian Renaissance with the rediscovery of the writings of classical Greeks and Romans, which were not only models of literary style, but considered to be guides to the understanding of life. The Renaissance movement ushered in the use of oil paints.   This was a boon to artists as, due to the slow drying time of oil paints, they could edit their paintings, making adjustments over a period of months.   They could now focus more on the quality of light on their paintings and were also more in tune with the architectural accuracy of the buildings in the background of their work.   Themes centered on Greek and Roman mythology as well as Biblical characters and the Madonna was a pre-eminent figure.   When it came to depictions of the human body, emphasis was often put on the nude form and the perfection of the body. Another important result of the Renaissance was that painters began to communicate more with poets, essayists, philosophers, and scientists.   The boundaries between these disciplines began to blur and they began to share ideas with one another and recognized one another for the visionaries they truly were. What caused this rebirth of the visual arts is still unclear; the fourteenth century in Europe witnessed several catastrophic harvests, the Black Death (1346), and a continuing war between England and France. Hardly ideal conditions for an eruption of creativity let alone a sustained birth of paintings, drawings, sculptures and new buildings. Moreover, the Church, the biggest patron of the arts, was racked with disagreements about spiritual and secular issues. Prosperity was also coming to Northern Europe, as evidenced by the establishment in Germany of the Hanseatic League of cities. This increasing wealth provided the financial support for a growing number of commissions of large public and private art projects, while the trade routes upon which it was based greatly assisted the spread of ideas and thus contributed to the growth of the movement across the Continent. Allied to this spread of ideas, which incidentally speeded up significantly with the invention of printing, there was an undoubted sense of impatience at the slow progress of change. After a thousand years of cultural and intellectual starvation, Europe and especially Italy, was anxious for a re-birth. Over all, the Renaissance produced some of the most well known art ever created in human history.   It was a time of revival, of going back to something form the past that worked and bringing that past into new light.   After more than five hundred years we still marvel at the works of artists such as Da Vinci and Michelangelo. Humanism downplayed religious and secular dogma and instead attached the greatest importance to the dignity and worth of the individual. This period was unique in its portrayal of the human body and in its enmeshment of art and science.   It was proof that the old and the new can come together in harmony.

The Foundations Of Royal Crown Cola

The Foundations Of Royal Crown Cola In 1904, a young pharmacist graduate from Georgia began making soft drinks besides from his family business of bakery wholesale. What he knew at that time was little experiments will enhance and lead him to open a huge soft drink company that is still in work today. History: In 1905, Royal Crown cola introduced its first product names as Chero Cola and Royal Crown Ginger Ale, Royal Crown Root Beer and strawberry. In 1925, ROYAL CROWN Cola Company renamed as Chero-Cola and started name Nehi Corporation due to its coloured and flavoured drinks. Afterward a Chemist Rufus Kamm reformulated Chero-cola in 1934 and named it Royal Crown Cola. In 1950s the mixture of Moonpies and Royal Crown cola became famous as the working mans lunch in the South America. Royal Crown cola is the first to sell drink in aluminium can. In 1958 Royal Crown Cola Company launched the first diet Rite and diet cola and caffeine-free cola, Royal Crown 100 in mid of 1980s. ROYAL CROWN cola introduced Royal Crown Draft Cola in 1990 as a premium cola. Later on company also introduced Cherry ROYAL CROWN, a Flavor of Cherry to stand beside the Pepsi Wild Cherry and Coca Cola Cherry. Acquisition of Royal Crown Cola was happened in 2000 by Cadbury Schweppes plc. In 2001 Cott Beverages of Canada purchased Royal Crown Royal Crown Cola all international brands and started operating as Royal Crown Cola International. ROYAL CROWN Cola in Pakistan: Royal Crown is working in Pakistan since 1970s. It launched many brands there like Dr. Pepper, Salute Orange and Salute cola etc. In the start Royal Crown cola sales were considerably good. It made profits since 1990 but after that its position in the market started decline gradually. Now at this era ROYAL CROWN cola is having no values for the people of Pakistan and is going in loses so we can say that Royal Crown cola is badly flopped and failed in Pakistan. Royal Crown Cola Products: Royal Crown Cola Cherry ROYAL CROWN cola Diet Rite Cola ROYAL CROWN Royal Crown Draft Cola Kick Diet ROYAL CROWN cola Situation Analysis: Industry Analysis: Strength: Cold drink market in Pakistan is having a great time now days. Market of drink is above in terms of volume and income of this industry. Multinational companies have been providing quality products of carbonated drink to the consumers over the years according to the norms and values of an Islamic country. So it is enhancing the growth of economy of Pakistan in terms of soft drinks. Weakness: Cold drink market faces a fall down in full summer days as people starts using the traditional drinks like Rooh Afza, Jam-e-Shirin, Sandalwood etc which are highly appreciated by the Pakistani people. In rural areas especially these drinks are used very much. Opportunity: Beverages industry is growing day by day in Pakistan as the new comers like Gourmet Bakers made a huge entry in market but it is only in Lahore city in spite of this Bakery is making profits by reducing the sales of Pepsi and Coke because of its cheap prices. So government is encouraging the new comers to come in the market. Threats: Health and hygiene awareness among Pakistani is becoming more so they prefer to drink fruit juices products over the carbonated drink. The main reason for this awareness is the media who has started campaigns to make the people realize about the fruit products and benefits. Royal Crown Cola SWOT Analysis: Strength: In Pakistan the strength of this cola is its cheap prices. Its operating worldwide for more than 100 years. Weaknesses: International suits for law. Low Advertisement. Budget for promotion is also so low. Opportunities: Building equity for its brands. Hot weather in Pakistan Production of more suitable products to satisfy consumer needs Re launching in new market Threats: Very strong competitors in the market like Pepsi and Coke More competitors are looking to enter in the market Govt. Policies High tax rate on beverages PESTLE Analysis: Political Factor: Infect Pakistan is a democratic country but political condition now days is very worst. Investment in private sector is equal to none. Tax is levied heavily on beverages industry. Certain ratio of tax goes directly to the account of President of Pakistan. Trade agreement is supported but there are also strict restrictions following these. There is no regulation in the favour of the labour community. They are not even paid equivalent to their work. Economical Factor: It is a second largest element of PESTLE analysis. It involves economy conditions, inflation rate, employment level, spending power etc. In Pakistan unemployment is up above the sky. People are searching for jobs even after getting 16-18 years of education. Unemployment level reduces the buying power of consumers and in the end economy starts declining. The big threat of Royal Crown Cola re launch in Pakistan is what prices they set to get the attention of people in limited buying power. Social Factor: ROYAL CROWN was first launched in Pakistan by keeping a religious and social status of Pakistani people and it worked. They offered low quantity of gas in it. Current situation is that media is also on top of the list so if ROYAL CROWN cola re launches in Pakistan then advertisement campaign could be run on high level. So ROYAL CROWN should be able to offer those products which aims to benefit people lifestyle and behaviour. If it doesnt then the re launching of this organization will be in vain once again. Technological Factor: The current era is running in lot of pace. Everybody wants to leave the other person back. Technological changes aims to get the instant results and it does happen. Technology is all about the quick and accurate outcomes. Research and development department of Pakistan is not less than the others. ROYAL CROWN should launch the product by keeping in view the technological changes and development. Legal Factors: Legal factors include trading policies, regulatory bodies, future legislation changes etc. So Royal Crown Cola must keep all the points in mind to re launch their product in Pakistan. Environmental Factors: Royal Crown Cola production industries should be in such areas where people cant get affected by pollution. There should be rules relating to the recycling of tin bottles and other materials used by the company. Porters five forces Model: Applying five forces to the beverages industry of Pakistan allows us to create a view of potential attractiveness in the sense of profitability in the related industry. Bargaining Power of Buyers: The buyers of this industry are in extremely large numbers and buyers want to purchase this industrys products on relatively low prices, impulse, and convenience basis so making is beneficial for the industry. Bargaining power of Suppliers: In beverages industry most of the raw material is used in which there are no specialized people of such commodities like sugar, syrup, glass, plastic, tins and water etc so bargaining power of the supplier is high because shifting to another company takes a time and initially there will also be a bargaining of prices. When the suppliers are not specialized then losing them is not a big issue for the organizations. Threat of New Entrants: In this industry the threat of new entrants is relatively low because it needs a huge investment and specially when the giants like pepsi and coca cola are in the market. It is also very difficult to set up industries for bottling plant specially for new entrants. Threats of Substitute: Threat of substitutes in this industry is high whether it comes to the health issue or some other issues. People can move easily from one company to others because they have choices if company of their choice is not offering good products in terms of health, quality and money. Rivalry among existing players: In Pakistan market is heavily dominated by to giants of beverages industry Pepsi and Coca Cola with a share of 75% and 18% relatively leaving less room for others but Royal Crown Cola is an existing industry still they can make profits by making it more attractive for the customers. Objective Setting: It is very important to set the objective for every company when starting anything new or making the changes. Royal Crown Cola is already in phase of declining in Pakistan so it should set SMART objectives for its re launch and survival. Mission Statement: Our mission is to be the leading manufacturer and distributor of juices, dairy and related food products that best satisfy the growing needs of the customers. Specific: Royal Crown Cola should make specific goals to launch new products. Their goals must be according to the current position of the market of their product and and what the company wants to achieve. Measurable: being specific to the point company should be able to measure whether it is working according to the plan or not. Attainable: after that they should analyze whether the goals they set are achievable or not. Realistic: it means that the goals should not be as strict that if it is not making profit that it cannot be changed. Goals must be flexible so they could be changed when not giving output. Time bound: Royal Crown Cola should set a time frame to achieve their specific goal. They should set goals for limited time but not for longer time. Form short objectives and work on and increase the level gradually. Strategy Development: Growth strategy: Strategies are the ways to achieve the stated objectives of the organizations. There are two types of strategies which are Growth Strategy and competitive strategy. Growth Strategy includes: Ansoff matrix BCG matrix Gap Analysis GE matrix Selection of Growth Strategy for Royal Crown Cola: As we analyzed from the above situation of Royal Crown Cola position in the market the strategy which is most favorable is Ansoff matrix. Market penetration: Royal Crown Cola should sell their products to its existing users more by convincing them. They should also make such an advertisement to attract the new or non user of their product to use it. Market penetration also includes attracting the customer from the competitors and it can only happen by giving consumers such benefits which they are not provided by the competitors like discounts, buy 2 get 1 for half price, BOGOF etc. by doing market penetration Royal Crown Cola can achieve its objectives quiet effectively because they dont have enough customers so they need to penetrate the market. Market Development: Royal Crown Cola can make a development in their market like introducing in some new areas and new users by segmenting the products for different age and gender. By doing this people will attract to the product and they will buy more. Product Development: Royal Crown Cola should make some new products to let the customer now that we are offering something different comparing to our competitors. This could be done by having a look at the competitive advantage of the competitors products. Diversification: Infect it is a risky development and RC is not in the position to take more risk but they should do it in such a manner where there is less chance of risk of failure. Because when the market will be new then only the advertisement works and they should think damn seriously about the advertisement which is the main reason of their declining sales and failure. Competitive Strategy: Competitive strategy includes further 3 strategies which are Cost Leadership Strategy. Differentiation Strategy, Focus Strategy. For Royal Crown Cola the best strategy will be Focus Strategy. Focus Strategy: Focus strategy relates to the narrow competition in industry. In this strategy Royal Crown Cola will make the segments in industry. It involves two variants, Cost Focus and Differentiation Focus. In cost focus Royal Crown Cola will produce low cost products but with effective quality as compare to the other competitors and try to attract the customers with the low cost products. As the purchase power of people is very low in Pakistan now days due to economic crisis so it will be huge advantage for Royal Crown Cola. In differentiation strategy Royal Crown Cola should seek a difference of their product in their targeted segment. They can enhance their segmentation but dont make huge segmentation just start from a little one. Tactics for achievement of strategies: Tactics normally includes the 7 Ps which are as follow: Product Price Place Promotion People Process Physical evidence Product: Royal Crown Cola no doubt is an international brand working for more than 100 years but due to some reasons it failed in Pakistan so new they should need to develop a new product with meet the requirements of the consumer. To develop a new product there should be an idea which can be taken by the survey of asking to customers, employees and other stake holders. Then form all the ideas and select the best one. Product stage of Royal Crown Cola: People already know about the name because people have used it before. At initial stage there will be: High cost of production Slow Growth in terms of sales Take time to find acceptance Royal Crown Cola is also in loss now days so they should provide people with great taste and quality. Gradually the product starts making profits and grows sharply. Then the unit cost will decrease, people ask for more etc. Branding: People dont buy products they buy brands. Keeping this in view Royal Crown Cola brand should be attractive in terms of logo, symbol and slogan which must be different from others. The slogan which I suggest is Sssshhhhà ¢Ã¢â€š ¬Ã‚ ¦.Comin again with new style and taste Logo: Branding Strategy: Royal Crown Cola is an international brand so its strategy will be own label branding. Style and Design: When it comes to the design and style of the product then it must be full of attraction and acceptance of people. Packaging: Packaging of Royal Crown Cola should represent protection, advertisement, informative. The comparison of the product among giants is as follow: Royal Crown Cola Pepsi Cola Coca Cola No Such Product No Such Product The comparison above is that Royal Crown cola should produce more products which its competitors are offering. RC should launch its mineral water in Pakistan to get the attraction of the people. They launch it with their own label attractive branding. Packaging of the product must be protected, informative, convenience. Price: Pricing strategy for Royal Crown Cola should be market penetration strategy. In which Royal Crown Cola offer cheap prices as compare to other competitors to get the attention of the customers and afterwards increasing the prices. This strategy will also discourage the new entrants. Royal Crown cola pricing strategy will be competition based strategy because Royal Crown Cola must offer fewer prices from its competitors to get the attention of customers. And for new products the strategy will be market penetration because by offering low prices people will come to buy. There should be incentives given to the retailers like chillers, tours on extra buying etc. different offers must be offered on special occasions like Ramadan and Eid. Royal Crown Cola should use the push strategy for their product by using different promotional tactics and through media. Distribution will be divided according to the number of areas and the nature of customer according to the literacy rate. Because if the company offers online buying than it would not be affective in rural areas of Pakistan. Representative of the company should directly go the retailers to offer them facilities like bonuses and incentives. In Lahore they should try to ask international Royal Crown Cola to give them franchise in a tax free zone and provide plants for both glass and PET bottles. Distribution Strategy: Distribution strategy which I suggest for RC is Intensive distribution because beverages are the FMCGs and these types of products need more outlets as much possible. Promotion: Promotion is the main reason of Royal Crown Cola failure in Pakistan. They did not make it well so the promotions strategies for re launching must be according to the market. Objectives of the promotion can be achieved by DRIPE Model. D iffrentiate = analyze the Pepsi and Coke Competitive advantage and create a difference. R emind = surveying the customers who have used RC and reminding them about the product. I nform = offering the products to new customers who have not used the rc products before. P ersuade = give the benefits to customers to convince them like reducing the prices. E ngage = offering such prices and quality to maintain a long term relation with customers. Promotion Tools: Advertising: AIDA model is an affective model for advertising A wareness = making television commercials, bill boards, media I nterst = adding fun to commercials D esire = creating a desire to buy product like Red Bull when customer wants to refresh. A ction = leave the home to purchase product Advertising Media: Broadcasting on tv and radio which will increase the awareness among people Creating advertisement short messages service by collecting the data from cellular companies and offering customers to buy the product Bill boards and posters will be applied on high ways, centre points, on buses and cabs. On internet little ads will be displayed to tell the product information Offering free cards with famous magazines for first month. Sales Promotion: Free vouchers will be given to retailers for the customers who buy in quantity for dine in like in McDonalds, KFC and other restaurants. For first month there will be an offer for regular pack to get 3 cans for the price of 2. Free samples will be distributed in markets and in grounds on mobile vans and opening outlets outside the public parks. Price discounts will be given to customers. Direct Marketing: SMS will be sent to customers taking data base from cellular companies Direct mails will be sent to customers Personal Selling: Marketing managers will go directly to retailers and take the orders because it will save the time of involving whole sellers. Appointing persons to go house to house and offer attractive prices to households if they buy huge quantity. Offers will be made to customers to retain them for a long time with the company. People: When it comes to the selection of employees Royal Crown Cola must appoint people with professional attitude, behavior and skills towards the operation of Royal Crown Cola in all fields. There should be careful job selection and policies of selection. Because the employees are the main stake holders of any organization. Process: Rc should make company policies affective. Rc brands must do a joint venture with public place like cinemas, parks, grounds etc to sell on Rc brands there. It will need a huge amount but it is beneficial for the company. Physical Evidence: Royal Crown Colas physical evidence must be something like attractive so the people get attracted towards the product. Logos must create colorful scheme, company vehicles could be run to make the people know something new. Company should distribute things like stationary, uniforms, equipments with RC logos. Total 18,600,000 Rs. The method which I suggest to RC is all you can afford. Because RC Cola is re launching in Pakistan it still has a risk of lost so they dont need to apply more resources according to their worth. Controlling and Monitoring: As soon as the marketing plan gets started the next ob of management is to control and monitor what is going on now. Is everything according to the plan if it is not than taking corrective actions to sort the problem out? Segmentation: We are going to segment the Royal Crown Cola market in 2 different segments Demographic Factor: Age: 10 25 years Class: Upper, Upper Middle, Middle Gender: Male and Female Geographic Factor: Country: Pakistan City: Lahore Province: Punjab Targeting: We are going to apply differentiated targeting in which different products will be offered according to the customer targeted and segmented. Critical Reflection: Why Royal Crown failed in Pakistan: ROYAL CROWN cola launched in Pakistan when there were no big competitors like coca cola and Pepsi. ROYAL CROWN cola earned lot of money in that tenure. But when Pepsi co. came into Pakistan than it started decline. Because Pepsi co. made a huge difference in terms of advertisement and promotion of their product. They launched it and then captured the whole market in a short time. Launching of Pepsi didnt make a huge difference but Coca Cola made it a huge one when it started working in Pakistan. This was the tenure when ROYAL CROWN cola started decline in real meaning. After the launching of these two giants in market ROYAL CROWN cola fall likes the tomb of cards. In started people used ROYAL CROWN a lot because they enjoyed this drink but Pepsi cola and Coca cola made a huge difference in terms of advertising and promotion only. They got the people attention towards their brand so people attracted towards them and left ROYAL CROWN brand. Any product is all about the presentation wha t it looks like what it is offering by its look. Pepsi cola and Coca Cola presentation was so good and they captured the market and left Royal Crown Cola a far behind. In spite of the fact that Royal Crown is declining in Pakistan infect it is ignored by the people so they need to be re launch it with some different looks and attraction. They have the potential to come in the market strongly. It takes time but it happens. The only difference which I felt was only the advertising and promotion. So if they want to re launch the product then they should make a difference in terms of advertisement. At the start of module I did not know it would be as interesting as I thought it before. I have a finance background but after studying marketing management Ive chosen marketing electives in my next semester. I experienced a lot of things in the start till the end of the whole course like how things go in market, how company market its product, how they apply marketing techniques, what are their goals and how they going to work on it etc. I think its all about marketing in our environment. The main thing which I learnt by this module is that Ive come to know the strategies related to marketing the product and running them in an efficient way so they get going an making profits. I can now understand how market, marketing mix and how to plan for any new and existing products which are available or about to launch in the market and specially the products which are in declining stage. Marketing gives us experience what the customers expecting from you and what u should do to satisfy their needs infect more than they want. Its now, not difficult for me to understand the models in terms of putting them into the practical life that I will be having in future, marketing has a lot to do with the businesses, these concepts which were taught to me in this course are worth more than enough for me to understand the factors which different businesses apply to gain the advantages of marketing and to gain the sophistication of their businesses. The experience was very good while I was learning this course of marketing management as it was taught to me very deeply and very finely, which helped me to get the idea of everything include in this course. It was though not as easy as it seemed to get everything in my mind for the subject that is very vast in it, but once when it was started I got the idea that it is going to be very useful and beneficial for me, in present and also in future. This is the once in a life time experience I believe which you get once in your life and you get advantages of it the whole life. This was the experience which is I dont think I will forget ever, as it was very interestingly taught and it had a lot much practical knowledge which enhanced my knowledge as well as my skills to put the respective information in my practical life, it is now easy to talk to anyone related to the market without any hesitation and with a lot of knowledge and skills to show now what I am. I have done many things in marketing, including marketing mix of products, marketing plan, and other many models of marketing such as Ansoffs model, PESTLE analysis, situational analysis and many other analyses which have been taught to me during the lectures. In the starting it was about marketing itself as an introduction, but when it went on and on, it showed up with many models and different concepts related t other market, what is happening in the market and what is the market all about, it is not easy to just go to visit the market and get what you want, a proper time is required for this kind of research, while I can easily say that during these few weeks I have learnt the experience of many months which is not easy to gain, it is actually something that you earn, it is not something that you gain without any struggle, though I also tried a lot to understand the concepts which were not easy for me to understand. Btu as the time passed I became used to of these teachings and th en I found that it was not as difficult as I presumed in the beginning, it was a lot more easy and easy to understand, easy to read, easy to write and of course easy to apply whenever needed, just a little research is required inc on text of the markets current condition at that time. Previously I was not aware of many concepts and things which has been taught to me now, I was lacking in many things, when I was studying this concept I found that I left behind many things which are really required by the market now, which have become a necessity for the marketing activities of any company and which are the core issues of any company for the activities which are related to the marketing activities and marketing plans of a company or a business. All the things which were not known by me in many contexts such as in the context of learning, in the context of skills, in the context of knowledge and in the context of practical application of these concepts, knowledge, skills and putting these all in together. I am definitely have learned too much to understand everything that has been taught in this course, I can talk to anyone regarding these concepts and I am more acknowledged than I was previously. I have changed a lot, I am more practical now, I am now able to understand which company is using what marketing strategies and what plans and implementations, it is now easy to watch the market with my perspective now, and also how market is running, how it was in the past and how it may run in the future. I am able to judge and conclude different perspectives regarding different companies and regarding the market as a whole, it is not much difficult to understand what the market is all about. I was feeling like Im being renewed, I was getting something that I was not able to think about the benefits, when the learning outcomes were undergoing, I was undergoing too, I was undergoing the process of getting acknowledged and of course it was great, it was feeling very good, when you get something new in yourself you feel new, I was feeling like I am having what I actually needed and what I have not learned so far. It was feeling as I am now being honored by having the knowledge that not everyone has. As I went through this learning process, I found that many new questions are generating in my mind about the market, these questions are related to different things related to the market, such as, marketing concepts which are used in different companies present in different segments of the market and which are present for different segments of the market, not just nationally but globally, marketing concepts are he same all over the globe, just the timing and the requirements of the people of different countries and regions.