Energy Requirements In Post Combustion Environmental Sciences Essay

Recently there has been increased involvement in C gaining control engineerings. There are a figure of factors act uponing this increased consciousness. There is increased credence that important decreases in CO2 emanations are required to avoid earnestly impacting the planetary clime, these decreases are improbable to be achieved through decreases in planetary energy demand. Therefore capturing CO2 before it enters the ambiance becomes a feasible option to cut down emanations. Post-combustion CO2 gaining control ( PCC ) engineering is a promising engineering that has possible to significantly cut down CO2 emanations from big point beginnings such as power workss. The chief advantage that station burning gaining control engineerings have over other gaining control methods is that bing power workss can be retrofitted with the engineering leting for a more immediate decrease in C emanations than is possible with the other possible engineerings. This is an of import consideration as the typical lifetime of a coal fired power works is 25 old ages which means that merely PCC can efficaciously turn to emanations from most of the universes presently runing power Stationss. However, PCC incurs higher energy punishments than pre-combustion gaining control engineerings and because there are non sufficient fiscal and legislative punishments for CO2 emanations PCC has yet to be demonstrated on a full graduated table footing and hence these energy costs can merely be quantified on a theoretical footing. Coal holds the largest portion of worldwide electric power production by a broad border, accounting for 40 % of universe energy supply in 2008. With this figure merely expected to somewhat diminish to 37 % by 2035 [ 1 ] . Because of coals laterality of the energy production sector and the higher C emanations associated with the combustion of coal we will concentrate on the energy efficiencies associated with using PCC to these workss. Modern coal fired power workss operate by using powdered coal. This coal is assorted with air and so fire in a boiler. The steam generated is used to turn a turbine generator and the waste burning gases are released to the ambiance. These gases consist chiefly of nitrogen plus H2O and CO2. Additional merchandises, depending on the pureness of the coal used, can include sulphur dioxide and N oxides. A typical powdered coal power works emits about 743 g/kWhr of CO2 [ 2 ] . As CO2 typically merely accounts for 12.5-12.8 % of the entire flue gas volume the separation of this from the other constituents is non a simple undertaking and requires energy input to accomplish.Minimum Energy RequirementThe thermodynamic lower limit specific energy demand for CO2 gaining control is shown in Figure. If an mean provender gas mole fraction of 12 % is taken so we can see that about 20 % extra energy is required in order to accomplish 100 % CO2 separation. Figure: Minimum specific energy demand for separation as a map of molar fraction in the provender gas for different fractional remotion ( T= 313 K ) [ 3 ] . In add-on to being separated from the remainder of the fluke gases the CO2 besides needs to be compressed from atmospheric force per unit areas to force per unit areas of typically 15 MPa, which are more contributing for station burning storage or transit. The minimal energy demand in order to accomplish a compaction from 0.1MPa at a temperature of 313 K to 15 MPa is 0.068 kWh/kg CO2. Figure shows the minimal energy demand for separation both with and without compaction procedure, presuming a gas mole fraction of 12 % . If we take the Siemens system for PCC as a criterion ; it removes 90 % of CO2 [ 4 ] from the flue gases. This represents 0.114 kWh/kg CO2 theoretical lower limit energy demand. Figure: Minimum specific energy demand for CO2 gaining control and compaction ( 12 % molar fluke gas concentration ) as a map of fractional CO2 remotion: separation merely and separation with compaction to 15 MPa [ 3 ] .CO2 Absorption ProcessThere are a figure of different methods being developed to divide CO2 from the other end product flue gases. Currently absorption procedures appear to be the taking engineering so they will be the focal point of this treatment. Figure shows a typical schematic for a station burning CO2 soaking up procedure. First, the fluke gases are passed through a ice chest, which is required to cut down ammonium hydroxide release in the absorber and diminish the volume of the flue gases. A fan is so required to pump the gas through the absorber which contains the chemical absorbents. The absorbent stuff which now contains the chemically bound CO2 is pumped to the desorber via a lean-rich heat money changer. The desorber regenerates the chemical absorbent by utilizing an addition in temperature ( 370-410 K ) and pressures between 1 and 2 bara. Heat is besides supplied to the re-boiler to keep regeneration conditions for the chemical absorbent which means the procedure incurs an extra energy punishment as the heat is required for steam production which acts as a denudation agent to divide the CO2 from the chemical absorber. The steam is recovered and fed back into the stripper while the extremely pure CO2 gas ( & A ; gt ; 99 % pureness ) leaves the compressor. The absorber chemical, which has had the CO2 removed is fed back into the absorber [ 3 ] . Figure: Schematic of typical station burning gaining control procedure [ 5 ] . Clearly this procedure involves a serious energy punishment as the extra procedures add much greater losingss to the system than the theoretical lower limit energy demands calculated earlier. Table shows the important works efficiency punishment which is the cost of the C gaining control procedure. This efficiency bead is due to increasing resource ingestion per unit of electricity produced and additions in chilling H2O ingestion per unit of electricity produced. Power works and gaining control system type Internet works efficiency without CCS Internet works efficiency with CCS CCS Energy PenaltyAdditional energy input per cyberspace kWh end productDecrease in net kWh end product for a fixed energyinput.Existing subcritical Personal computer, post-combustion gaining control 33 % 23 % 43 % 30 % New supercritical Personal computer, post-combustion gaining control 40 % 31 % 29 % 23 % Table: Valuess for cyberspace pulverised coal power works efficiencies with and without CCS [ 6 ] . This lessening in efficiency means that more fuel is required in order to bring forth the same sum of electricity as before the PCC procedure was added. From Table it can be seen that newer, more efficient workss suffer lower energy punishments when PCC is applied. The bing subcritical powdered coal works a 43 % addition in energy input per kWh end product compared with 29 % for a new supercritical pulverised coal works. Thermal energy demands are the most important factor in the increased energy demands and are the chief challenge confronting efforts to diminish these losingss.Thermal Energy RequirementsChemical soaking up is normally used in industry to take gases and drosss from high value merchandises like H or methane. The issue that arises in using this engineering to the power coevals sector is that it consequences in much larger decreases in efficiencies. while taking H2S from H for illustration may merely take 2.5 % [ 2 ] of the energy content of the H, this loss is much lar ger in power coevals as antecedently shown.Binding Energy RequirementThe heat which is required to interrupt the bond between the CO2 and the absorbent is an of import factor to be taken into consideration. This can be reduced by the usage of aminoalkanes as they can possess a lower binding energy for CO2. Absorbent material Heat of soaking up ( GJ/tonnes CO2 ) MEA-H2O 1.92 DGA-H2O 1.91 DIPA-H2O 1.67 DEA-H2O 1.63 AMP-H2O 1.52 MIDEA-H2O 1.34 TEA -H2O 1.08 Water 0.39 Table: Typical Heat of Absorption for Common Liquid Absorbents [ 7 ] . Table shows the values for heat of soaking up for the most normally used liquid absorbents. MEA-H2O possesses the highest value for adhering energy to the CO2. If this value could be reduced the sum of energy which would be required to divide the CO2 from the absorbent could be significantly decreased. Future developments in chemical absorbents could see the debut of hydrogen carbonate formation, which has been shown to hold the lowest binding energy of any chemical absorbent [ 3 ] taking to important lessening in the energy punishments encountered by the system.Heating of Absorbent in DesorberThe energy consumed by the absorbent heating up in the stripper can be reduced by take downing the heat money changer attack temperature and diminishing the volume of dissolver flow through the desorber. This can be achieved through the usage of 2nd coevals sterically hindered aminoalkanes. This has possible to duplicate the molar capacity of the absorbent. This could take to a bead in energy d emand from 1.2 GJ/tonne CO2 to 0.8 GJ/tonne CO2 which represents two tierces of the first coevals demands. Further betterments in these countries could finally take to 0.08 GJ/tonne CO2 which is predicted for 4th coevals aminoalkanes and attack temperatures [ 3 ] .Reflux RatioDepriving steam in the desorber has to drive the CO2 through the desorption procedure and supply the heat demand of the overall desorber and releases this heat when condensed and this heat is lost in the chilling H2O. Typically the reflux ratio achieved, expressed as H2O/tonnes CO2, is 0.7. This can be improved through the usage of absorbents that posses a higher Carbon dioxide to H2O ratio at the desorber issue. With a 0.1 ratio seen as possible for 4th coevals absorbents.Entire Thermal Energy Requirement ReductionsTable shows how these factors could diminish the thermic energy demand as new coevalss of chemical absorbents are introduced. Decreases in entire thermic energy demand of up to 80 % may be possible if these engineerings can be implemented. Procedure Generation Status G1 G2 G3 G4 Binding Energy ( MJ/kmol CO2 ) 80 70 55 30 Desorber attack temperature ( K ) 15 10 5 3 Solvent Flow ( m3/tonnes CO2 ) 20 10 8 4 Reflux Ratio ( metric tons H2O/tonnes CO2 ) 0.7 0.6 0.4 0.1 Entire Thermal Energy Requirement ( GJ/tonnes CO2 ) 4.56 3.31 2.29 0.95 Table: Possible thermic energy demand betterments [ 3 ] .Power RequirementsPower is required to drive a figure of facets of the PCC procedure: Fan power demand which is determined by the flow rate required and per centum remotion of CO2 sought. Liquid absorbent pump power. Affected by the degree of absorptive regeneration and other such procedures Compaction power demands which depend on the CO2 belongingss and the degrees of compaction required. Current coevals power demand is 0.154 MWh/tonnes CO2 with the mentality for power economy outlined in Table. Procedure Generation Status G1 G2 G3 G4 Entire Power ( MWh/tonnes CO2 ) 0.154 0.138 0.122 0.105 Table: Possible power demand betterments [ 3 ] .DecisionWhile involvement and investing in research in the country of PCC has increased in recent times the procedure is still in the really early phases of development and at the minute the energy costs involved in using this engineering to char discharged power workss make it highly inefficient and economically impracticable. Table shows that in all cases PCC can take to enormous lessenings in the sum of CO2 which emanating from coal fired power workss. However, first coevals PCC engineerings lead to a 40 % lessening in the works efficiency ensuing in 65 % addition in coal ingestion to bring forth the same sum of electricity. PCC Generation Status G1 G2 G3 G4 Efficiency with no gaining control ( % ) 35 41 46 50 CO2 Emission ( No gaining control ) ( metric tons CO2/MWh ) 0.928 0.792 0.706 0.650 Efficiency with 90 % gaining control ( % ) 21.2 31.6 39.7 45.8 CO2 Emission ( with gaining control ) ( metric tons CO2/MWh ) 0.153 0.103 0.082 0.071 Increase in Coal usage due to Capture ( % ) 65 30 16 9 Table: Overall mentality for PCC [ 3 ] . Because these engineerings are in the really early phases of developments there is a immense range for efficiency betterments in both the thermic energy required and the power demands for the procedure. It is seen as an accomplishable end that as engineering is developed that PCC could ensue in every bit small as a 4.2 % lessening in overall works efficiency and a 9 % addition in coal ingestion. These decreases are cardinal to the future use of PCC engineering as if it is non economically feasible for the procedure to be used it will ne'er be adopted.

Kmart and Sears Merger Essay

Kmart had been established in 1962 by its parent company S. S. Kresge as a discount department store offering the most variety of goods at the lowest prices. Un- like Sears, the company chose not to locate in large shopping malls but to establish its discount stores in highly visible corner locations. During the 1960s, ’70s, and ’80s, Kmart prospered. Retail formats in operation Kmart – is a chain of discount stores that are usually free standing or located in a strip malls. Big Kmart – signals a different kind of Kmart. These stores are bigger, brighter and offer big savings, big value, big selection and big convenience. Big Kmart stores are designed to increase store sales by increasing the frequency of customer visits. The format focuses on three distinct businesses – home fashions, children’s apparel and consumables – and features an expanded food area known as the â€Å"Pantry†. Kmart Super Center – is a chain of hypermarkets that carry everything a regular Kmart carries, but also have a full grocery section with meat and poultry, baked goods, a delicatessen, garden produce, and fresh seafood. Most Kmart Super Centers operate 24-hours a day and offer special services. In 1999 Kmart began offering a dial-up internet service called BlueLight, which was eventually spun off as an independent company. BlueLight was initially free and supported by banner ads. BlueLight dropped the free service in February 2001 and was reacquired by Kmart in July 2001. In 2002 United Online, which also owns NetZero and Juno, bought the BlueLight service after Kmart filed for bankruptcy. In August 2006, Bluelight dropped the banners. As of August 2006, the service costs $14. 95 a month and has around 165,000 subscribers. Promotional Pricing model Promotional pricing had always been the forte at Kmart. Offering a lower price temporarily in order to enhance the effectiveness of product sales efforts to cost sensitive consumer. In 1990, Wal-Mart overtook Kmart in sales, they tried to wean the company away from this strategy. Kmart cut process on 38,000 items and promoted the with expensive television commercials, which failed to lure younger shoppers. Then Wal-Mart countered by using its greater efficiency and economies of scale to fight back on pricing. The outcome was 1% drop in Kmart’s sales in December and 8% increase in those of Wal-Mart. Financial Analysis Prior to 2001, company was making continues losses, in order to understand scenario; we first analyze the period from 1995 to 1998. Here, Kmart started making some profit. And the second part from the year 1998 to 2002, where they actually went bankrupts. In 1995, the firm suffered a huge loss of $571 million. This was because of the non-performance of 127 international stores. It was in the same year that COGS as a percentage of sales were too high as 78%. Operating expenses as a percentage was in proportion to that of the industry. However due to the low performance of the international stores, stores outside t United States, Kmart had a bad financial year in 1995. It was the same year that the management decided to do away with the non preforming stores and thereby closed all its international stores and started four new stores in the home market. The list of stores by Kmart during the period can be seen as under: In 1999, COGS was 78% of sales as compared to 72 % of sales in the year 1998. Also, COGS increased drastically compared to increase in sales. Sales in 1999 increased by 6. 26%, however COGS increased by 12. 23%. Thus, there was a major decrease in the grow profit from 27% of sales to 21% of sales. This was the beginning of the downfall of Kmart. From here on, COGS kept on increasing. In 2002 COG reached 85%, thus gross margin reduced from 21% in 1999 to 14% in 2002. During the same time, Kmart’s operational efficiency too decreased and it increased from 18% in the year 1999 to 21% in 2002. Thus, increase in the COGS, lowering of the gross margin and increase in the operational costs, all contributes to the fall of Kmart. Competitors within the industry Its primary competitors were Wal-Mart, Sears, Target, Kohl’s, and J.  C. Penney, with secondary competitors in certain categories. Wal-Mart Wal-Mart followed the lower cost competitive strategy of cost leadership. According to our textbook cost leadership aims at the broad mass market and requires efficient scale facilities, cost reductions, cost and overhead control; avoids marginal customers, cost minimization in R&D, service, sales force and advertising. Therefore Wal-Mart could get following benefits: this strategy provided defense against competitors, provides a barrier to entry for new competitors and generate increased market share. Wal-Mart managed to maintain â€Å"everyday low prices† and achieve highest sales in the industry. It should be noted that Wal-Mart’s 2005 revenues exceeded that of the next ? ve U. S. retailers combined: these are Home Depot, Kroger, Sears Holding Company (which includes Sears and Kmart), Costco, and Target. Wal-Mart’s technological edge is in its logistics, distribution, and inventory control helped it reduce cost and offer customers product cheaper than its competitors. Moreover it could benefit from economies of scale. Wal-Mart also used differentiation focus strategy by creating a product and service unique to customers, according to ReferenceForBusiness. com. It could be argued that this feature is not real and just in the mind of the customer; customers believed they were being offered something special. Wal-Mart achieved this strategy by offering unique warranties and brand images. Wal-Mart customers believed they were being provided with something that they cannot find at any of the store’s competitors. Wall-mart’s value chain worked in following way: Vendors, Wal-Mart’s suppliers delivered products to Wal-Mart’s distribution center or directly to one of the stores. Wal-Mart was able to bargain for the lowest possible price because of the high volume of sales. Therefore, Wal-Mart could pass this savings to its customers. After that once the products were delivered to the distribution center, they were sorted and placed on trucks to be delivered to stores. This allows for less than 48 hour deliveries to stores and increased efficiency on trucks with backhauls. After products were delivered to the stores, they were placed on the appropriate shelf location for customers to view. Store locations were located throughout the U. S. in rural and urban towns. Moreover customers could purchase products at very low prices and have the ability to return any item. These were the key elements of Wal-Mart value chain. Overall Wal-Mart’s competitive advantage over its competitors was efficient supply chain management and lower prices achieved through maintaining low costs. Sears Sears, with the second-highest annual sales, had a strong position in hard goods, such as home appliances and tools. Around 40% of all major home appliance sales continued to be controlled by Sears. Nevertheless, Sears was struggling with slumping sales as customers turned from Sears mall stores to stand-alone, big-box retailers, such as Lowe’s and Home Depot, to buy their hard goods. Sears main competitive disadvantage was its store locations. Sears has been too slow to expand away from mall locations, industry analysts said. As Sears Chairman Alan Lacy said: â€Å"Our service and products are as good as our competitors but they’re not where our customers are. † Target Target was third in sales but second in profits, behind Wal-Mart. It used differentiation strategy and tried to offer customers quality products and had distinguished itself as a merchandiser of stylish upscale products. Targets mission statement focused on great guest service, clean stores and speedy checkouts. Along with Wal-Mart, Target had flourished to such an extent that Dayton-Hudson, its parent company, had changed its corporate name to Target. Its main focus was statically higher income consumers and early internet adopters. Target’s main competitive advantage was good customer service and quality product. This is where it creates value for its customers. Kohl’s, and J. C. Penney Both Kohl’s and J. C. Penney emphasized on soft goods, such as clothing and related items. They both chose differentiation strategy. Kohl’s concentrated on selling both private and exclusive brands which were â€Å"only at Kohl’s† as well as national brands like Nike, Adidas, Lee, Levi’s, Jockey, Van Heusen. Private and exclusive brands contributed a lot more to the gross margin as Kohl’s has significant control over the production, manufacturing and marketing expense of these brands. Keeping this in mind, Kohl’s has shifted its merchandise gradually towards this section of merchandise. In 2004, Kohl’s carried 25% in Private and Exclusive Brands, and this figure rose to 50% in 2011. Moreover it tried to provide â€Å"convenience† promise to customers – an easy and satisfying shopping experience. Kohl’s organized departments by lifestyle, added signage and graphics depicting key trends, and presented merchandise to suggest how customers can create new looks. They also continued to improve inventory management to deliver more new product more often, to differentiate line mixes according to geographic preferences, and to assure a â€Å"shelf never empty† of products the consumer desires. J. C Penney targeted moderate income customs, mainly women who as company executive said that were with, â€Å"too little time, too little money, and two little kids. † Kmart versus Competitors Kmart’s main problem was that it did not have clearly defined competitive strategy. In 2001, Kmart proclaimed a new retailing strategy that included less advertising, fewer advertised specials, and lower daily prices on many items. In short, Kmart tried to challenge Wal-Mart as the everyday low-price leader. Wal-Mart responded to the Kmart challenge with still lower prices. These new initiatives further weakened the ? nancial position of Kmart Corporation. The Kmart assault on the Wal-Mart image as the low-price leader failed, and Kmart was left with huge volumes of unsold merchandise (Turner 2003, 71–72). Kmart forgot to take into consideration that its capacity to lower prices was limited because of its poor supply chain management, often popular products would be out of stock, in some cases stored in trailors outside of the stores. Kmart was not successful in using differentiation competitive strategy either. While Wal-Mart reigned supreme as the low cost leader, Target was perceived as being a â€Å"higher quality† retailer. There was basically nothing left for Kmart. In attempt to pursue differentiation strategy Kmart updated and enlarged the stores, added name brands, however this was not successful either, acquisitions all performed poorly posting minimal net income or losses and distracted management from core business. Kmart’s main competitive disadvantages were problems in value proposition, poor supply chain/inventory management and poor customer service. It needed to choose competitive strategy suitable for it and concentrate on it.

Criminology Coursework †Assessing the riots Essay

Criminology is focused on the attempt to understand the meanings involved in social interaction. Theorists have tried to explain sociological behaviour by looking at the patterns created by individuals that commit crime. The August 2011 riots are pivotal in explaining criminological behaviour since official statistics show that 865 individuals were put in prison by the 9th September 2011 for offences related to the disorder between 6th and 9th August 2011. This is not to say that others were not involved, but that they have simply not been identified to date and may never be identified, however the evidence we do have about the recent riots gives us plenty to talk about. This essay will provide a basis for causes of the 2011 riots by applying the ‘Labelling theory’ and the ‘Anomie theory’ to events that led to such behaviour. Mark Duggan was shot by a police officer from the specialist firearms command team and as life-taking errors were made on behalf of th e police force, such events that led up to the riots suggest that the police service could be to blame. It was on the 6th August that relatives sparked the riots by setting fire to police vehicles as they demanded information about Duggan’s death, however the British Prime Minister David Cameron rejected a causal relationship between the death of Mark Duggan and the subsequent looting. Some say labelling is not a ‘theory’ because it does not give an explanation of law, but questions why we have such rules. For Labelling theorists there is no such thing as crime, as we create the laws and punishments by defining certain acts to be deviant. Deviant means to depart from usual or accepted standards. Leading theorist Kitsuse said â€Å"it is the responses of the conventional and conforming members of society which identify and interpret behaviour as deviant which sociology transforms persons into deviants†. This means that it is not the actions themselves that are crimes but the social response to such actions that the majority of people deem to be unacceptable and so these actions have been made crimes. This is how we label individuals to be criminals as they do not conform to the behaviour of the ideal majority. This can be unfair to minority groups since they may not deem their actions to be criminal but do not have a choice, for example the introduction of the Criminal Justice Act which criminalised previously civil offences such as  section 63 which gives police the powers to remove persons attending or preparing for a rave. The aim of the act was to give greater penalties for anti-social behaviour; however such activities like raves may be anti-social in behaviour from some perspectives but is merely a form of entertainment to others and so this is discriminatory against ravers as their recreational activity has been barred. Commentators have seen the Act as a draconian piece of legislation which was explicitly aimed at suppressing the activities of certain strands of alternative culture. In response to this Bill, the band ‘Dreadzone’ released a single called ‘Fight the Power’ which links into the Anomie theory (see anomie below) as the band were taking action to rebel the change in the law by getting the message across through their music. This also reflects Tannenbaum’s view of labelling; that the process of defining someone as a delinquent is due to conflict over particular activities, which results in tagging in which the person becomes the thing he is described as being and that the only way out is through a refusal to dramatize the evil. This can be applied to the recent riots the people involved were in conflict with the rest of society. Official statistics have shown that 73 per cent of those that appeared before the courts for the disorders involved in the riots had a previous caution or conviction and so this fits in with Tannenbaum’s debate that once a person is labelled to be ‘ bad’ they will continue in that manner. However, this data is only reliable to a certain extent as we do not know what sort of convictions the rioters already had and so they have been labelled as criminals due to deviance. According to Becker deviance is ‘a consequence of the application by others of rules and sanctions to an offender’. Becker came to the conclusion that people are criminalised through the process of negotiation, known to be social constructionism for example the Crown Prosecution Service may drop the charge of murder to manslaughter if there is not enough evidence to convict for murder. By doing this the defendant becomes labelled for the crime of manslaughter even though he may truly be guilty of murder. By introducing what could be regarded as ‘petty’ legislation more people will be labelled criminals, which in turn may lead the offender to act further on this basis. Lemert referred to this as secondary deviance as when a person is labelled criminal they change their view of t hemselves and this then becomes their ‘master status’. On the other  hand primary deviance is when someone violates a social code, but does not get labelled. Therefore a person is only labelled a criminal if he is caught and since ethnic minorities are subject to much more scrutiny than the white population this puts black people at an automatic disadvantage. Following the inquiry into the death of Stephen Lawrence it was uncovered that the police are institutionally racist. Institutional racism can be defined as ‘the collective failure of an organisation to provide an appropriate and professional service to the people because of their colour, culture or ethnic origin’. This can be seen where police failed to identify the attack on Stephen Lawrence as being racially aggravated and presumed it was gang related. This is due to the labels attached to black people that they are all associated with black on black gun crime. Official figures show that black people in England and Wales are six times more likely to be stopped and searched by police in comparison with their white counterparts. The power given to police to stop and search is found under the Criminal Justice Act and requires the police to anticipate violence. For the Mark Duggan case although the officer may have reasonably believed the suspect had a gun this was due to the label attached to him because of the colour of his skin and so such an assumption was not as a result of any proper intelligence. This reflects institutional racism as it is hard to believe that a white person would have been treated in the same way. Despite many black deaths in police custody there has been no conviction of a police officer. This is because of assumptions made that the victim must have been at fault because of the stigma that is attached to black people. This suggests an element of class because the lower class would most likely be punished when caught, w hereas many officials manage to escape minor crimes and so the rich and powerful are protected. The Brixton and Toxteth riots were also in response to such discrimination as at this time the police thought they were ‘the law’ and so used brute force against many individuals for mere suspicion when in matter of fact they had done nothing wrong. Goffman referred to stigma as ‘spoiled identities’ which he defined as ‘an attribute that is deeply discrediting within a particular social interaction’. Referring back to the riots this means that certain people, in particular black people cannot rid themselves of such ‘spoiled identities’ and as a result are much more likely to be subject to assumptions that they are deviant. It was Schur that outlined  that a person employs deviant behaviour as a means of defence. This is relevant to the recent riots since one man declared that he only joined in after being stopped and searched several times while trying to make his way home from the disturbances in the city centre. This suggests th at the riot was escalated by anger towards the police as they inherit discrimination in carrying out their duties. Although racism is rooted in widely shared attitudes, values and beliefs, discrimination can occur irrespective of the intent of the individuals who carry out the activities of the institution. This means that the police may not even be aware that they are being racist, but the labels they attach to certain individuals are present regardless of whether it is intentional. This could be because of the small number of ethnic minority police officers and so the force is not representative, which in turn reflects the ignorance to the modern, multi-cultural society that we live in. So is it fair to say that the police are to blame for the break out of the riots or that they did not carry out their duties efficiently enough to prevent them? The telegraph has cited that Mark Duggan was well known to the police. They had assumed that Duggan had a gun and further misleading information leaked to the public that the victim had actually fired bullets at the police first. Both assumptions made by the police turned out to be false and so this created an outburst of anger since it appeared that such assumptions were based on the fact that Duggan was black. Labelling is a problem that cannot be reversed easily and was acknowledged by Sir Paul Condon where he stated â€Å"I acknowledge the danger of institutionalisation of racism. However, labels can cause more problems than they solve.† Deviancy Amplication, as Leslie Wilkins pointed out is the process where the reaction by agents or agencies of social control may lead to an escalation, rather than a diminution of deviancy. The riots reflect this as the deviant behaviour spirals out of control as more acts are defined as crimes which leads to more restraints against deviants which in turn leaves them feeling as outsiders and so pushes them into the surroundings of other criminals which again leads to more deviant acts. The 1981 Brixton riots produced the Scarman report which emphasised the duty of police to apply the law firmly and sensitively without differing standards and although many measures were introduced to improve trust and understanding between the police and ethnic mi nority communities, the  Macpherson inquiry in 2000 said the Metropolitan police still suffered from institutional racism. Although it is evident that labelling causes many problems that cannot be reverted, it would not have been diplomatic to keep the truth behind the institutional racism a secret from the public and so on its emergence it is fair to say that this caused the beginning of the riots. As a result of this the police have now too been labelled and therefore much trust has been lost in the eyes of the public. The Anomie theory was established in the aftermath of the industrial revolution where society had been subject to a social transformation, which saw a drop in the ability to maintain order. Durkheim said crime is normal in any society and is functional in two ways. The first being an adaptive function that ensures change in society by introducing new ideas and practices and the second type is the boundary maintenance function that reinforces social values and norms through collective action against deviance. He then progressed by outlining two typical social formations; organic solidarit y and mechanical solidarity. Organic solidarity is organised around difference, whereas mechanical solidarity displays identical and shared values and so sanctioning is served here to identify and exclude offenders. The two latter formations were used to understand the rates of suicide. Durkheim said that the suicide rates are down to social solidarity; that is the integration into social groups and the regulation of social norms. His findings showed that anomic suicide occurred where the degree of regulation was insufficient because individuals feel a sense of ‘normlessness’. This can be shown through the amount of suicides within prisons, namely Kilmarnock’s private prison, where six suicides have occurred since the prison opened in 1999 until 2005. In the BBC Panorama programme investigating Kilmarnock Prison a riot within the prison was described, where officers recall witnessing inmates setting fires, flooding and smashing televisions. This can be compared to the riots outside the prisons as the time at which they occur is when individuals are subject to economic and social change. In times of rapid social change, such as that from mechanical to organic solidarity system s of regulations may be insufficient to effectively limit individual desires and so what emerges is a state of anomie. This theory is therefore applicable as the Toxteth outburst, that followed the Brixton riot reflects a civil protest against the social change because during this time Toxteth had one of the highest  unemployment rates in the country. The citizens of Toxteth felt let down by the Government as the city hit a decline and they were given little help to be able to survive and so could not fit in with society. This is also the same for the more recent London riots as society struggles through the recession where high unemployment and high crime is also present. Durkheim also related organic solidarity to the sexual difference between men and women. He outlined that men are much more likely to commit crime due to the higher impact social change has upon males. This can be reflected through the 2011 riots as statistics show that out of all offenders brought before the courts10% were female and 90% were male. Whereas Durkheim’s work related crime to insufficient normative regulation , Merton’s Anomie theory was a result of the absence of alignment between socially-desired aspirations, such as wealth, and the means available to people to achieve such objectives. According to Merton every society has cultural goals in which to strive for throughout one’s lifetime and it was the ‘American Dream’ that this theory derived from. Although Martin Luther King, Jr. strived for racial equality, few will deny that American’s are focused on the ‘almighty dollar’. It was the idea that prosperity and success were available to all those that worked hard, however Merton argued that the cultural demands on persons to achieve wealth brought about the use of illegitimate means, where they are denied effective opportunities to do so institutionally. Although this is based on American culture it can be applied to the UK as our society today aims for material success. This is reflected throughout the looting that transpired out of the 2011 riots as much of the disorder was in aid of stealing goods and electrical products. The BBC referred to this in headlines as ‘greed and criminality’, however others argue that the subsequent looting was due to the lack of help from the Government, which has left many people in a state of desperation. Merton recognised that the majority of society will conform even though they suffer the strain of anomie, however those that do not conform can be categorised into four types of deviants. These four human adaptions are known as the Innovator, the Ritualist, the Retreatist and the Rebellion. In the UK the typical ‘drug dealer’ would be an innovator as they accept the cultural goals, but do not use the standard institutionalised means. This could be for reasons such as previous convictions preventing them from achieving a respected job and  therefore other means are used in order to reach the desired material success. Ritualism in contrast refers to those that still have the attachment to the institutional means, however the cultural goals have been lost. Here could fall the single parent working hard at all costs and not actually achieving the goal. Retreatism is where both the objectives and means have been rejected. Merton says that Retreatism concerns people who ‘are in society but not of it’, for example a typical British tramp. The Rebellion refers to the behaviour of many young individuals in Britain as they replace the cultural goals and the institutional means with their own rules to cope with anomic strain. The recession is a prime example of an economic break down in Britain, which would result in some members of society turning to illegitimate means in order to achieve goals where society has made the end goal much harder to achieve. So, for the offenders involved there is a display of Innovation as they have the goals but not the means to achieve them and so have jumped on the opportunity of crisis in order to gain material success. Merton went on to argue that non-conformity resulted from differential access to opportunities, such as education and employment. From this there is a clear link to labelling as it is societies label that holds back the individual and prevents them from being able to achieve the end goals legitimately. This refers to the majority of the rioters since 73% of the offenders involved had previous convictions, and so although the desired goals are still prominent the label restricts the opportunity of getting a decent job which in turn stops them achieving this ideology of material success. Even without a criminal conviction ethnic minority groups struggle to get the same opportunities in terms of employment. Looking at the UK as a whole, ethnic minorities make up about 7% of the population, yet in police forces across England and Wales, just 2% of their officers are non-white. It is also much harder for a police officer from an ethnic minority background to reach the rank of superintendent and so after much rejection they eventually ‘give up’. Following the Brixton riots the Scarman report recommended efforts to recruit more ethnic minorities into the police force, and changes in training and law enforcement. The Macpherson report somewhat 17 years later showed that nothing has changed. The main problem with this theory is that it looks to assess financial crimes and ignores mindless crimes such as vandalism.  However, as the riots are mainly concerned with burglary and theft (statistics show 13% of disorder was due to theft and 44% was assigned to burglary) this theory is applicable. Looking at the overall causes of the riots it is fair to say that the police have discriminated on the way a person looks and although this may have provoked further crime as deviancy amplication suggests, it is the Anomie theory that best explains the reasoning behind the riots. In order to prevent such mass atrocities occurring again, discrimination in any form must be eliminated from the Criminal Justice System. It was George Orwell that explained how society will become a ‘police state’ and although surveillance programmes and more police powers have been enforced to give greater security to citizens much freedom is subsequently lost. Technology has been put in place in order to secure convictions, however in order for this to work the police must also be subject to the same kind of control. This would prevent discrimination on their part and also regain the public’s trust in the police. The lack of opportunity from the Government has led to a proportion of society to ignore the law, which in turn creates disturbance between the law enforcers i.e. the police and the public. As the recent 2011 riots saw a more ‘stand back’ approach by the police, they argued that they did not have the proper resources to respond due to ‘cut backs’ from the Government, however much of the police fund is spent on the wrong resources and so this must also be addressed for society to be controlled effectively. After the Brixton and Toxteth riots the British public managed to regain police trust, however since the UK returned to an economic state like of that time it was evident that some form of protest would also reoccur. As this has happened, equal opportunities must be available to give everybody in society a chance to succeed, which in turn would lose the resentment that is held towards the Government and police. Bibliography Textbooks: Bowling, B., Violent Racism: Victimisation, Policing and Social Context, 1998, Clarendon Press Gilbert, J., Discographies: Dance Music, Culture, and the Politics of Sound, 1999, Routledge Newburn, T., Criminology, 2009, 1st edition, Willian Publishing Orwell, G., 1984, 1949, 1st edition, London: Secker and Warburg Journals: Bowling, B. and Phillips C., (2007) â€Å"Disproportionate and Discriminatory: Reviewing the Evidence on Police Stop and Search†. Modern Law Review. 70(6) Dicristina, B., (2006), â€Å"Durkheims latent theory of gender and homicide†. British Journal of Criminology. 46(2) Reports: Bell, I., 2011, Statistical bulletin on the public disorder of 6th to 9th August 2011 King, M.L., Jr., (1968) â€Å"The American Dream,† Negro History Bulletin 31 (5) Macpherson, W., 1998, The Stephen Lawrence Enquiry, London: Home Office Scarman, Lord J., 1981, ‘The Brixton disorders 10-12 April 1981’, London: HMSO Legislation: Criminal Justice and Public Order Act 1994 (c.33) Websites: BBC, December 2011, ‘Toxteth riots: Howe proposed managed decline for the city’, http://www.bbc.co.uk/news/uk-england-merseyside-16355281 BBC, 11th August 2011, ‘riots: David Cameron’s commons statement in full’, http://www.bbc.co.uk/news/uk-politics-14492789 BBC News London, ‘London riots: looting and violence continues’, 8th August 2011, http://www.bbc.co.uk/news/uk-england-london-14439970 Cached BBC, ‘On this day: 1981 Brixton riots report blames racial tension’, http://www.news.bbc.co.uk/onthisday/hi/dates/stories/november/25 Guardian, T., 6th December 2011, ‘Reading the Riots: Humiliating stop and search a key factor in anger towards police’, http://www.guardian.co.uk/uk/2011/dec/06/stop-and-search Peter Gould, BBC News online home affairs, ‘Changing face of justice’, http://news.bbc.co.uk/hi/english/static/in_depth/uk/2002/race/changing_face_of_justice.stm Kerry Townsend, ‘Frank Tannenbau m: Dramatization of evil’, http://www.criminology.fsu.edu/crimtheory/tannenbaum.htm Cached – Similar CachedOxford Dictionary, ‘definition for deviant’, http://www.oxforddictionaries.com Scottish Government, ‘HM Inspectorate of Prisons Report on HM Prison Kilmarnock: January 2005’, http://www.scotland.gov.uk/Publications/2005/04/14103535 Cached Warshauer, M., Liverpool John Moores University, ‘Who wants to be a millionaire: Changing conceptions of the American Dream’ (2002), http://www.americansc.org.uk/Online/American_Dream.htm Wheatle, A., Evening Standard, 9th August 2011, ‘We need answers about the death of Mark Duggan’ http://www.thisislondon.co.uk/standard/article-23976405 Television Programmes: BBC One, 2005, â€Å"Panorama: Kilmarnock Prison Part 1†, LondonCached ——————————————– [ 1 ]. T. Newburn, Criminology, 2009, 1st edition, Willian Publishing, page 212 [ 2 ]. Ministry of Justice, Statistical bulletin on the public disorder of 6th to 9th August 2011, (15th Sept 2011) page 11 [ 3 ]. BBC, 11th August 2011, ‘riots: David Cameron’s commons statement in full’, http://www.bbc.co.uk/news/uk-politics-14492789 accessed 18/02/2012Cached [ 4 ]. Oxford Dictionary, ‘definition for deviant’, http://www.oxforddictionaries.com accessed 20/02/2012 [ 5 ]. John Itsuro Kitsuse, 1962 [ 6 ]. Criminal Justice and Public Order Act 1994 (c.33) [ 7 ]. Jeremy Gilbert, Discographies: Dance Music, Culture, and the Politics of Sound, 1999, Routledge, page 150 [ 8 ]. 1994 [ 9 ]. Frank Tannenbaum, 1938 [ 10 ]. Kerry Townsend, ‘Frank Tannenbaum: Dramatization of evil’, http://www.criminology.fsu.edu/crimtheory/tannenbaum.htm accessed 19/02/2012Cached – Similar [ 11 ]. Iain Bell, Ministry of Justice, Statistical bulletin on the public disorder of 6th to 9th August 2011, (15th Sept 2011) page 5 [ 12 ]. Howard Becker, 1963 [ 13 ]. T. Newburn, Criminology, 2009, 1st edition, Willian Publishing, page 212 [ 14 ]. Edwin Lemert, 1967 [ 15 ]. ibid [ 16 ]. William Macpherson, 1998, ‘The Stephen Lawrence Enquiry, London: Home Office, chapter 6.25 [ 17 ]. Ben Bowling and Coretta Phillips, (2007) ‘Disproportionate and Discriminatory: Reviewing the Evidence on Police Stop and Search’. Modern Law Review. 70(6) 944 [ 18 ]. Criminal Justice and Public Order Act 1994 (c.33) section 60 [ 19 ]. Alex Wheatle, Evening Standard, 9th August 2011, ‘We need answers about the death of Mark Duggan’ http://www.thisislondon.co.uk/standard/article-23976405 accessed 21/02/2012 [ 20 ]. Erving Goffman, 1963 [ 21 ]. T. Newburn, Criminology, 2009, 1st edition, Willian Publishing, page 217 [ 22 ]. Edwin Schur, 1951 [ 23 ]. The Guardian, 6th December 2011, ‘Reading the Riots: Humiliating stop and search a key factor in anger towards police’, http://www.guardian.co.uk/uk/2011/dec/06/stop-and-search accessed 20/02/2012 [ 24 ]. Benjamin Bowling, Violent Racism: Victimisation, Policing and Social Context, 1998, Clarendon Press, page 3 [ 25 ]. William Macpherson, 1998, ‘The Stephen Lawrence Enquiry, London: Home Office, chapter 6.25 [ 26 ]. Leslie Wilkins 1964 [ 27 ]. T. Newburn, Criminology, 2009, 1st edition, Willian Publishing, page 218 [ 28 ]. BBC, ‘On this day: 1981 Brixton riots report blames racial tension’, http://www.news.bbc.co.uk/onthisday/hi/dates/stories/november/25 accessed 21/02/2012 [ 29 ]. Emile Durkheim, 1972 [ 30 ]. T. Newburn, Criminology, 2009, 1st edition, Willian Publishing, page 170 [ 31 ]. ibid [ 32 ]. The Scottish Government, ‘HM Inspectorate of Prisons Report on HM Prison Kilmarnock: January 2005’, http://www.scotland.gov.uk/Publications/2005/04/14103535 accessed 21/02/2012Cached [ 33 ]. â€Å"Panorama: Kilmarnock Prison Part 1†, London: BBC One, 27/02/05, Retrieved 03/02/2012 [ 34 ]. T. Newburn, Criminology, 2009, 1st edition, Willian Publishing, page 173 [ 35 ]. BBC, December 2011, ‘Toxteth riots: Howe proposed managed decline for the city’, http://www.bbc.co.uk/news/uk-england-merseyside-16355281 accessed 23/02/2012Cached [ 36 ]. London riots, (6 August 2011) [ 37 ]. B. Dicristina, (2006), â€Å"Durkheims latent theory of gender and homicide†. British Journal of Criminology. 46(2), 212-233 [ 38 ]. Ministry of Justice, Statistical bulletin on the public disorder of 6th to 9th August 2011, (15th Sept 2011) page 3 [ 39 ]. Robert Merton, 1949 [ 40 ]. T. Newburn, Criminology, 2009, 1st edition, Willian Publishing, page 175 [ 41 ]. Martin Luther King, Jr., (1968) â€Å"The American Dream,† Negro History Bulletin 31 (5), 10-15 [ 42 ]. Matthew Warshauer, Liverpool John Moores University, ‘Who wants to be a millionaire: Changing conceptions of the American Dream’ (2002), http://www.americansc.org.uk/Online/American_Dream.htm accessed 21/02/2012 [ 43 ]. T. Newburn, Criminology, 2009, 1st edition, Willian Publishing, page 175-176 [ 44 ]. BBC News London, ‘London riots: looting and violence continues’, 8th August 2011, http://www.bbc.co.uk/news/uk-england-london-14439970 Cachedaccessed 22/02/2012 [ 45 ]. T. Newburn, Criminology, 2009, 1st edition, Willian Publishing, page 175-177 [ 46 ]. Iain Bell, Ministry of Justice, Statistical bulletin on the public disorder of 6th to 9th August 2011, (15th Sept 2011) page 5 [ 47 ]. Peter Gould, BBC News online home affairs, ‘Changing face of justiceâ₠¬â„¢, http://news.bbc.co.uk/hi/english/static/in_depth/uk/2002/race/changing_face_of_justice.stm accessed 22/02/2012 [ 48 ]. ibid [ 49 ]. 1981 [ 50 ]. Lord Scarman, 25th November 1981, ‘The Brixton Disorders10-12 April 1981’, London: HMSO [ 51 ]. Iain Bell, Ministry of Justice, Statistical bulletin on the public disorder of 6th to 9th August 2011, (15th Sept 2011) page 7 [ 52 ]. George Orwell, 1984, 8th June 1949, 1st edition, London: Secker and Warburg

Measuring crime SC2E36C Essay Example | Topics and Well Written Essays - 3000 words

Measuring crime SC2E36C - Essay Example 1999). According to him, the population from which the data is to be collected from should be studied well and all the traits of the various members should be considered before getting the sample. Traits like; social welfare of the parents, the environment of one’s upbringing, community perceptions among many other aspects should be considered before the sample is determined. In this case, the sample should be unbiased in that, each and every trait as said above should be included in the final sample. In this case, for the sample to be unbiased, all social groups should be included. The social welfare of the parents should be considered so as to have a sample with professionals, unskilled workers, skilled workers etc. Male and female representation should almost be the same and should be directed by availability (Judith, G and Nicki, T 2004). To get a good sample which is representative, then the following sampling techniques should be used according to the importance of the study. The first is random sampling where all the elements of the population have an equal chance of being selected. To Tronchim, W. (2008), this is applied in case the population is homogenous; the population is not spread. In this research study, this cannot be used since the population is not homogenous. Another technique is stratified sampling. In stratified sampling, the entire population is sub-divided into stratus each consisting of members which have the same traits (Tronchim, W. 2008). For example in this case, parents who are professionals should be counted as strata. Again, unskilled parents should form other strata. It is from the stratus that a sample is drawn where the sample size depends on the error of estimation and the size of the population. However, statistically, the larger the sample size the effective the findings as well the generalization of the same. This is the right technique to use in

Convincing that the same sex adoption morally wrong Essay

Convincing that the same sex adoption morally wrong - Essay Example I shall present both sides of the issue using information from various credible sources, including my opinion on the matter as well towards the end of this paper. In order to understand the morally and socially acceptable reasons against same sex adoptions, I wish to first present the arguments that are normally presented by same sex couples in support of their cause. These are arguments that, although seemingly acceptable, places the child in question in the center of a psychologically traumatic experience that could carry life long consequences for the child if not dealt with in a proper manner. The first argument that is often presented in support of same sex adoption is that the traditional family unit as we know it is based upon a shaky foundation that often times end up in divorce and a traumatic existence for the child. It is their belief that there is no difference in raising a child in the same sex household because they can provide a more stable household for the child base d upon a mutual love and respect for the family unit that seems to now be sorely lacking among the traditional couples (â€Å"Pros and Cons of Gay Adoption†). Same sex couples claim that the high rate of divorce among the heterosexual couples makes them a bad example for the children who are traumatized by what could often times turn out to be messy divorces that put the child in the middle of an ugly custody battle. Their second argument is that advances in medical science have allowed them to conceive children artificially. Therefore, it is their right to have children born of their own flesh and blood, even if they were the result of a surrogate mother or the sperm of a man unknown to the child's mothers. What is important is that the child is a living part of their own DNA strain. Therefore, not allowing them to adopt a child who badly needs the love and care of strangers willing to give him or her a better life would be robbing the child of the right to live with all the good chances that the â€Å"modern family† can afford him (â€Å"Pros and Cons of Gay Adoption†). After all, there is one thing of the utmost importance in any adoption proceeding and that is what will be in the best interests of the child. They believe, that they can best represent that interest as the normal families seem to have a hard time providing such for their children and adopted children. In accordance with this belief, the International Adoption Database has even mentioned that the sexual orientation of a parent should not be considered when setting up a child for adoption. The organization believes that; â€Å"Good parenting is not influenced by sexual orientation. Rather, it is influenced most profoundly by a parent's ability to create a loving and nurturing home -- an ability that does not depend on whether a parent is gay or straight.† (Marquardt, Maddie â€Å"Who Sets Standards of a Suitable Parent?†). They also argue that preventing them from adopting children can be taken as an act of sexual discrimination, an act which is prohibited under the laws of the United States. They also make important note of the fact that there is a shortage of qualified adoptive heterosexual parents these days.

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Improving quality and health system performance analyzing the Research Paper

Improving quality and health system performance analyzing the protection and affordable care act - Research Paper Example The different dimensions related to increase the effectiveness of health services are defined with the addition of financial disclosure and ethnic/social disparities. This research paper is aimed at providing deep analysis on the efficiency and improved quality delivered by the health care. To serve this purpose, The Patient Protection and Affordable Care Act, signed by President Obama is has been used. This act has the Public Law (111-148) and was passed by the members of Senate and United States of America House of Representatives in Congress Assembled. In order to build comparison the basic managed care components of improved quality and health system performance are evaluated on the basis of the act in addition to the challenges and positive/negative aspects. The Patient and Affordable Care Act is enacted to ensure the high-class yet reasonably priced health care facilities for all the inhabitants of United States of America. This act requires the active participation of the Department of Health and Human Services (HHS), especially the Secretary in order to institute a National Quality Strategy for increasing the efficiency of Health Care with the precedence towards guiding this endeavor while including a proper and well defined Strategic Plan which is based upon the guideline to achieve the aims and objectives of the plan (Congress, 2011). The Affordable Care Act will especially deal with the matters of consumers in the private sector health providing insurance companies by giving them new opportunities and coverage facilities for the individual and comparatively small business, expand the horizon of tax credits to middle and lower income Americans so as to provide them affordable health care services. Additionally it will also encourage the coordination, novelty, competence and the improved health care. These amendments are made on the basis of the on hand Legislation, for instance, American Recovery and Reinvestment Act 2009

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Marketing research Exploring University of Leicester Students' Perception of Healthy Eating and Food Consumption - Essay Example Social Factors 11 3. Consumption Pattern 12 3.1. Involve In Purchasing 12 3.2. Intake of Vegetables and Fruits 12 3.3. Fat Intake 13 3.4. Intake of Fish and Meat 13 3.5 Consumption of Organic Food 13 References 15 Bibliography 19 Appendix 20 Evaluation of Research Design 1. Research Paradigm The research paradigm selected for this study has been interpretive. The interpretive research is chosen owing to different reasons. One of the primary reasons behind its selection is that this approach, unlike positivist approach deems that reality and the individual who observes it cannot be distinguished. On the other hand, the positivist approach believes that the reality is separate from the individual who observes it. The positivist approach is often blamed for its dualistic nature. Interpretative approach is also ascertained to provide an in-depth understanding of the complex world of human experience from their beliefs and perspectives. This approach is further consistent with the constru ction of the social world characterised by the interaction between the researcher and the participants (Andrade, 2009). Hence, the rationale behind selecting interpretive approach is that the study has aimed at attaining opinions regarding the healthy eating and food consumption habit. In this context, the opinions and beliefs cannot be quantified or measured, thus exploratory research has been chosen for this study. The exploratory research facilitates in drawing valuable insights regarding concept, people or any particular situation (Maxwell, 2008). Correspondingly, this study has intended at ascertaining deep insights regarding the participants’ perception on healthy eating and food consumption. While on the other hand, conclusive research particularly involves obtaining and analysing specific data to address particular specific questions (Dr. Nancy D. Albers-Miller, n.d.). Furthermore, inductive research has been adopted in this research study. Unlike deductive research, inductive research involves generalising the observations such as the factors that motivate participants to purchase and consume certain specific food items, which is not feasible with the use of deductive method (University of Pretoria, n.d.). Secondary research had been initially conducted in order to comprehend that further research is required. Moreover, secondary research had been undertaken as it was convenient to identify the known factor with the use of secondary sources. The qualitative research was conducted as the tool for primary research (Church, 2001). The qualitative research was selected in order to gain reliable understanding regarding the behaviour of the participants for uncovering the motivations behind purchasing and consuming certain categories of food items (Roller, 2011). At the same time, ad-hoc research approach was adopted in this study as this study involved identifying certain specific problem that was hard to generalise. While longitudinal approach was omitted as this approach requires longer time as well as it is more complicated and expensive in nature (Yee & Niemeier, 1996). 2. Data Collection Methods Data collection is an important procedure for any research in order to ensure the validity and reliability of the research study. It is thus crucial to select the most appropriate method of data collection. Correspondingly, focus group has been used in this study. The focus group is adopted so that more in-depth understanding regarding the perceptions, attitudes, beliefs and experiences could be

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Health Priorities in Australia Essay 1. Using measures of epidemiology, investigate the health status of Australians. Health status is a holistic concept that is determined by more than the presence or absence of any disease. It is often summarised by life expectancy or self-assessed health status, and more broadly includes measures of functioning, physical illness, and mental wellbeing. Epidemiology is the study of disease in groups or populations through the collection of data and information, to identify patterns and causes. The measures of epidemiology are: Mortality- refers to the number of deaths in a given population from a particular cause and/or over a period of time. Infant Mortality- refers to the number of infant deaths in the first year of life, per 1,000 live births. Morbidity- is the incidence or level of illness, disease or injury in a given population. Life Expectancy- is the length of time a person can expect to live. More specifically, it refers to the average number of years of life remaining to a person at a particular age, based on current death rates. In Australia, the median age of death among the entire population in 2007 was 80.5 years old. In 2011 that statistic had risen to 81.5 years old, an increase of one year to the average life. In both years the leading cause of death among Australians was circulatory diseases (diseases of the heart and blood vessels) and the second leading cause in both years was cancer. Although the percentage of cancer deaths rose from 29.2% proportion of totals deaths to 29.8% and the percentage of circulatory disease deaths dropped from 33.8% of the populations deaths down to 31%. In the past 100 years the infant mortality rate as decreased by 95%, from more than one in ten deaths in the first year of life (100+ deaths per 1000 live births) to one in 200 deaths in the first year of life (5 deaths per 100 live births). This can be attributed to improved health education, public sanitation, improved medical diagnosis and improved support services for parents and new born babies. Most infant mortalities are caused by congenital malformations which are structural or functional anomalies which are present at the birth of a child, preventative causes of this disease are  improving the diet of women through their reproductive years, avoiding exposure to harsh environmental substances and improving vaccinations and health education. Information about the incidence and prevalence of the total population gives a broader perspective on the nation’s health than just the mortality statistics. Australia’s population has a lowering incidence of asthma and rising survival rate of cancer although since 1984 the incidence of five major cancers has risen (Breast, Prostrate, Melanoma, Colorectal and Lung) and a report from SMH in 2008 shows 7.4 million people are overweight or obese and the prevalence of diabetes climbs rapidly, along with these problems the amount of people affected by STI’s has risen to more than 230 per 100,000 people. According to AIHW (Australian Institute of Health and Welfare) Australia is one of the healthiest nations in the world although Indigenous Australians lag behind in their health status. Australians live the second longest lives in world, behind Japan. The average Australian citizen will live to be 81.4 years old. And trends indicate that the expectancy of males and females is growing, since 2000 the life expectancy of males has grown from 77.4 years old to 79.7 years old, an increase of 2.3 years. The life expectancy of females since 2000 has grown from 82.6 up to 84.2, an increase of 1.6 years. This increase in the life expectancy of Australian residents indicates that their health is improving, with the help of increased knowledge and improved health services. Taking all of this information into account, using measures of epidemiology, the health status of Australians can be said to be relatively good compared with that of other nations. The improved health services and new discoveries in the health sector along with increased knowledge about health from the population also indicates that the health status of Australians may be improving. 2. Explain how health promotion, based on the Ottawa Charter, reflects social justice principles. Health promotion is a combination of science, medicine, practical skills and beliefs aimed at maintaining and improving the health of all people. The Ottawa Charter for health promotion promotes social justice as it incorporates the idea of giving all members of  the community access to health services and attempts to rule out inequities in differing communities. The Ottawa Charter does this through its five action areas: Building Healthy Public Policy, Create Supportive Environments, Strengthen Community Action, Develop Personal Skills and Reorient Health Services. All five of these action areas provide a building block for health promotions. The four principles of social justice are: Equity, Access, Participation and Rights. The way equity is reflected in health promotion based on the Ottawa Charter is through the action areas Building Healthy Public Policy, Create Supportive Environments and Reorient Health Services as these three areas bring together people onto an equal level and give specific help to those who need it, creating equity in communities. Access is reflected in health promotion based on the Ottawa Charter t hrough the action area Reorient Health Services, as this area of the charter aims to bring together health services, governing bodies and other health professionals in an attempt to give more adequate access to health services to those who need it. Also reflected is Participation, which can be based on the Ottawa Charter action areas through Building Healthy Public Policy, Strengthen Community Action and Develop Personal Skills. This can be known as empowering the communities and bringing the communities the education and information needed to know more about their own health. Lastly, Rights is reflected in health promotion through the action areas Create Supportive Environments and Reorient Health Services as they attempt to give equitable opportunities for good health to all individuals. With these four social justice principles reflected in health promotion, the overall health of Australia can be improved, examples of this include: ‘Quit for you Quit for two’ which promotes to pregnant women who smoke, who if they ceased their habit would be creating a more equal life for their expectant child and give them the right for an opportunity to good health. Another example would be the ‘Swap it’ campaign which aims at developing personal skills while creating equity through smart food choices. 3. Critically analyse how the action areas of the Ottawa Charter address Australia’s health priorities through ONE health promotion initiative. â€Å"Slip Slop Slap Seek Slide† Campaign by the Cancer Council of Australia was created in 1980 and revolved around Sid the Seagull who gave a constant reminder of the easy ways that the population of Australia would be able to avoid skin cancer; slip on a shirt, slop on sunscreen and slap on a hat. 27 year later the ad was upgraded to include; seek shade and slide on sunnies, thus creating the â€Å"Slip Slop Slap Seek Slide† song. The campaign aims to lower the prevalence and incidence of skin cancers in Australia. The action areas of the Ottawa Charter address Australia’s health priorities through this campaign. The action areas are: Building Healthy Public Policy, Create Supportive Environments, Strengthen Community Action, Develop Personal Skills and Reorient Health Services. Building Healthy Public Policy- Policies have been created due to increased awareness attributed to the â€Å"Slip Slop Slap Seek Slide† campaign; a commonly known policy would be the â€Å"No Hat, No Play† policy used in schools. This is used by teachers to protect children from skin cancer risks in the playground. Advantages of this would be that children will be increasingly protected and parents are given peace of mind, and no noticeable disadvantages are created by this policy. Create Supportive Environments- A noticeable environment change caused by the increased awareness of skin cancers would the addition of shaded areas to many public places. This creates an environment for the public population that is protected from harmful Ultraviolet sun rays. An advantage of this are that people can be outside but protected from skin cancer risks while a disadvantage would be that most of these shaded areas come at the expense of nature, eg- destruction of trees and/or other natural features. Strengthen Community Action- Two initiatives related to the ‘Slip Slop Slap† would be the introduction of Cancer Centres to many rural areas and the Relay for Life, which is about raising funds for the Cancer Council. These two initiatives can create awareness of skin cancer, while the former can save lives. Only advantages are created by these two initiatives, which are; increased knowledge, funds gained for research and practical use, the ability to detect cancers and save lives. Develop Personal Skills- The campaign of â€Å"Slip Slop Slap Seek Slide† uses a jingle to educate the Australian population. The TV ad itself is an educational video, which creates awareness of skin cancers in Australia. This leads to increased knowledge of how to protect yourself and others from skin cancers. An advantage of this is that the Australian public is being educated in their own home by the TV, although a disadvantage is that they do not know that  they are being directly educated. Reorient Health Services- A health service which has become operational due to increased awareness of skin cancers is the Skin Cancer @ Bondi checks, where on the beach at Bondi you can have a skin cancer check. This leads to a safer beach, as beachgoers can be precautious and have a skin cancer check. Advantages of this are that the population can be on the beach and get their skin checked at the same time as well as not have to book into a skin cancer centre for the check. A disadvantage may be that the check may not be a thorough as one performed in a more professional environment. Overall, the introduction of the â€Å"Slip Slop Slap† campaign and the readjustment to â€Å"Slip Slop Slap Seek Slid e† campaign has increased the awareness and knowledge of skin cancers in Australia. The action areas of the Ottawa Charter are relevant to the campaign and Australia’s health priorities.

A History Of The Renaissance Period History Essay

A History Of The Renaissance Period History Essay The Renaissance was a period in European history marked by a cultural flowering. The Renaissance is defined as the revival or rebirth of the arts. The home of the Renaissance was Italy, with its position of prominence on the Mediterranean Sea.   Italy was the commerce capital between Europe and Eurasia, during this time period, from fourteenth and sixteenth centuries. Painters, sculptors, and architects exhibited a similar sense of adventure and the desire for greater knowledge and new solutions. During the Renaissance, artist were no longer regarded as mere artisans, as they had been to the medieval past, but for the first time emerged as independent personalities, compared to poets and writers. Many artisans merged mathematics with art, in order to become more precise in their measurements and to make sure an object was supported both rationally and proportionally. However, Renaissance artists also placed human concerns and feelings at the center of their works. Such optimism combined with intellectual curiosity and increasing worldliness made it possible for art to be valued. Over all, the Renaissance art movement completely discredited the middle Ages as being dead both intellectually and artistically, thus rendering the Byzantine, Romanesque, and Gothic style art as being without value. The Renaissance came from a revival of the Classical ideas, concepts, and knowledge.   What had once been forgotten was once again the focus of society.   It was also found that in Classical times artists enjoyed a much higher level of prestige than they did during the Middle Ages.   Artists wanted to enjoy this status once again. The Renaissance took place over a long period of time.   Maybe this is an indication of its immense popularity both then and now.   However, the Italian Renaissance can be divided into three distinct periods known as Early, High, and Late respectively.   These stages were preceded by the Gothic art movement, which acted as a bridge between the middle Ages and the Renaissance, and was followed by Mannerism, which bridged the gap between the Renaissance and the Baroque.   Mannerism hardly had an effect on the popular arts of the time and was not fit into the already neatly categorized art periods when historians looked back upon the era. Early Renaissance art took up most of the 15th century and was characterized by inspiration from antiquity.   The movement was focused in Florence, Italy because this local had brought attention upon itself through various conflicts within the church and with its neighbors.   The art form focused on the human body, space, and the laws of proportion when it came to architecture.   The belief was that progress and development were the backbone of the evolution and survival of art.   The primary painter of the time was Masaccio.   His work was religious in nature and his inspiration came not from other painters, but from the sculptor Donatello and the architect Brunelleschi. High Renaissance art was characterized by creating physical presence, drama, and balance than on the behavior and personality that were the focus of Early Renaissance art.   The major painters of the time were numerous.   There was Leonardo da Vinci, Donato, Bramante, Michelangelo, Raphael, and Titian.   This period was short lived, lasting from about 1495-1520 and served as a transitional period between early and late Renaissance.   However, although brief, the art that flowed from this period was exceptional and some of the most famous artists ever produced work during this time.   After all, these artists had such a command over their talents that they were able to produce any natural effect they desired and they had an intellect that allowed for balance and harmony along with fine detail, also was created a term for some of them, Renaissance man. The term Renaissance man has come to mean someone with exceptional skills in a wide range of fields. The description applies to many people during the Renaissance, but there are two outstanding candidates for the title. They are Leonardo da Vinci and Michelangelo. The older man, Leonardo, is exceptional in that he excels in two entirely different disciplines, experimental science and the visual arts. But on the artistic side alone, Michelangelo must be the man. He creates works, all of the highest quality, in the four distinct fields of sculpture, painting, architecture and poetry. The late Renaissance began with the sack of Rome in 1527.   Artists had to scramble to relocate throughout Italy, France, and Spain.   This period led to what is now called Mannerism.   Mannerism artists turned to producing paintings of people, often nudes, that were portrayed in strange poses and looking somewhat grotesque while odd themes were used and emotion looked horrifying.  Michelangelo was the only painter from the High Renaissance to make into the late period. The growing emphasis on individualism during the Renaissance began a change of status for composers of music in society. Unlike their medieval predecessors, Renaissance composers were recognized more often during their lifetimes. The technology of printing permitted a much wider distribution of their works and enabled a larger public into the study of music. Even when spiritual music was still in a dominant position, secular music was becoming more common and its forms more cultivated than in the previous era. The repertoire of instrumental music became more varied, along with the invention of new instruments and many of the instruments of the period were improved. Humanism is considered to be the most significant intellectual movement of the Renaissance. As its name implies, humanism was a philosophy that was characterized by blending concern with the history and actions of all human beings, and their influences on the world with religious duty. Prior to Renaissance thinking Medieval Europe considered life to be sinful that people should only be concerned about their duty to God and the afterlife. The humanists thought that every person has respect and worth and therefore should command the respect of every other person. The humanistic movement began during the early Italian Renaissance with the rediscovery of the writings of classical Greeks and Romans, which were not only models of literary style, but considered to be guides to the understanding of life. The Renaissance movement ushered in the use of oil paints.   This was a boon to artists as, due to the slow drying time of oil paints, they could edit their paintings, making adjustments over a period of months.   They could now focus more on the quality of light on their paintings and were also more in tune with the architectural accuracy of the buildings in the background of their work.   Themes centered on Greek and Roman mythology as well as Biblical characters and the Madonna was a pre-eminent figure.   When it came to depictions of the human body, emphasis was often put on the nude form and the perfection of the body. Another important result of the Renaissance was that painters began to communicate more with poets, essayists, philosophers, and scientists.   The boundaries between these disciplines began to blur and they began to share ideas with one another and recognized one another for the visionaries they truly were. What caused this rebirth of the visual arts is still unclear; the fourteenth century in Europe witnessed several catastrophic harvests, the Black Death (1346), and a continuing war between England and France. Hardly ideal conditions for an eruption of creativity let alone a sustained birth of paintings, drawings, sculptures and new buildings. Moreover, the Church, the biggest patron of the arts, was racked with disagreements about spiritual and secular issues. Prosperity was also coming to Northern Europe, as evidenced by the establishment in Germany of the Hanseatic League of cities. This increasing wealth provided the financial support for a growing number of commissions of large public and private art projects, while the trade routes upon which it was based greatly assisted the spread of ideas and thus contributed to the growth of the movement across the Continent. Allied to this spread of ideas, which incidentally speeded up significantly with the invention of printing, there was an undoubted sense of impatience at the slow progress of change. After a thousand years of cultural and intellectual starvation, Europe and especially Italy, was anxious for a re-birth. Over all, the Renaissance produced some of the most well known art ever created in human history.   It was a time of revival, of going back to something form the past that worked and bringing that past into new light.   After more than five hundred years we still marvel at the works of artists such as Da Vinci and Michelangelo. Humanism downplayed religious and secular dogma and instead attached the greatest importance to the dignity and worth of the individual. This period was unique in its portrayal of the human body and in its enmeshment of art and science.   It was proof that the old and the new can come together in harmony.

The Foundations Of Royal Crown Cola

The Foundations Of Royal Crown Cola In 1904, a young pharmacist graduate from Georgia began making soft drinks besides from his family business of bakery wholesale. What he knew at that time was little experiments will enhance and lead him to open a huge soft drink company that is still in work today. History: In 1905, Royal Crown cola introduced its first product names as Chero Cola and Royal Crown Ginger Ale, Royal Crown Root Beer and strawberry. In 1925, ROYAL CROWN Cola Company renamed as Chero-Cola and started name Nehi Corporation due to its coloured and flavoured drinks. Afterward a Chemist Rufus Kamm reformulated Chero-cola in 1934 and named it Royal Crown Cola. In 1950s the mixture of Moonpies and Royal Crown cola became famous as the working mans lunch in the South America. Royal Crown cola is the first to sell drink in aluminium can. In 1958 Royal Crown Cola Company launched the first diet Rite and diet cola and caffeine-free cola, Royal Crown 100 in mid of 1980s. ROYAL CROWN cola introduced Royal Crown Draft Cola in 1990 as a premium cola. Later on company also introduced Cherry ROYAL CROWN, a Flavor of Cherry to stand beside the Pepsi Wild Cherry and Coca Cola Cherry. Acquisition of Royal Crown Cola was happened in 2000 by Cadbury Schweppes plc. In 2001 Cott Beverages of Canada purchased Royal Crown Royal Crown Cola all international brands and started operating as Royal Crown Cola International. ROYAL CROWN Cola in Pakistan: Royal Crown is working in Pakistan since 1970s. It launched many brands there like Dr. Pepper, Salute Orange and Salute cola etc. In the start Royal Crown cola sales were considerably good. It made profits since 1990 but after that its position in the market started decline gradually. Now at this era ROYAL CROWN cola is having no values for the people of Pakistan and is going in loses so we can say that Royal Crown cola is badly flopped and failed in Pakistan. Royal Crown Cola Products: Royal Crown Cola Cherry ROYAL CROWN cola Diet Rite Cola ROYAL CROWN Royal Crown Draft Cola Kick Diet ROYAL CROWN cola Situation Analysis: Industry Analysis: Strength: Cold drink market in Pakistan is having a great time now days. Market of drink is above in terms of volume and income of this industry. Multinational companies have been providing quality products of carbonated drink to the consumers over the years according to the norms and values of an Islamic country. So it is enhancing the growth of economy of Pakistan in terms of soft drinks. Weakness: Cold drink market faces a fall down in full summer days as people starts using the traditional drinks like Rooh Afza, Jam-e-Shirin, Sandalwood etc which are highly appreciated by the Pakistani people. In rural areas especially these drinks are used very much. Opportunity: Beverages industry is growing day by day in Pakistan as the new comers like Gourmet Bakers made a huge entry in market but it is only in Lahore city in spite of this Bakery is making profits by reducing the sales of Pepsi and Coke because of its cheap prices. So government is encouraging the new comers to come in the market. Threats: Health and hygiene awareness among Pakistani is becoming more so they prefer to drink fruit juices products over the carbonated drink. The main reason for this awareness is the media who has started campaigns to make the people realize about the fruit products and benefits. Royal Crown Cola SWOT Analysis: Strength: In Pakistan the strength of this cola is its cheap prices. Its operating worldwide for more than 100 years. Weaknesses: International suits for law. Low Advertisement. Budget for promotion is also so low. Opportunities: Building equity for its brands. Hot weather in Pakistan Production of more suitable products to satisfy consumer needs Re launching in new market Threats: Very strong competitors in the market like Pepsi and Coke More competitors are looking to enter in the market Govt. Policies High tax rate on beverages PESTLE Analysis: Political Factor: Infect Pakistan is a democratic country but political condition now days is very worst. Investment in private sector is equal to none. Tax is levied heavily on beverages industry. Certain ratio of tax goes directly to the account of President of Pakistan. Trade agreement is supported but there are also strict restrictions following these. There is no regulation in the favour of the labour community. They are not even paid equivalent to their work. Economical Factor: It is a second largest element of PESTLE analysis. It involves economy conditions, inflation rate, employment level, spending power etc. In Pakistan unemployment is up above the sky. People are searching for jobs even after getting 16-18 years of education. Unemployment level reduces the buying power of consumers and in the end economy starts declining. The big threat of Royal Crown Cola re launch in Pakistan is what prices they set to get the attention of people in limited buying power. Social Factor: ROYAL CROWN was first launched in Pakistan by keeping a religious and social status of Pakistani people and it worked. They offered low quantity of gas in it. Current situation is that media is also on top of the list so if ROYAL CROWN cola re launches in Pakistan then advertisement campaign could be run on high level. So ROYAL CROWN should be able to offer those products which aims to benefit people lifestyle and behaviour. If it doesnt then the re launching of this organization will be in vain once again. Technological Factor: The current era is running in lot of pace. Everybody wants to leave the other person back. Technological changes aims to get the instant results and it does happen. Technology is all about the quick and accurate outcomes. Research and development department of Pakistan is not less than the others. ROYAL CROWN should launch the product by keeping in view the technological changes and development. Legal Factors: Legal factors include trading policies, regulatory bodies, future legislation changes etc. So Royal Crown Cola must keep all the points in mind to re launch their product in Pakistan. Environmental Factors: Royal Crown Cola production industries should be in such areas where people cant get affected by pollution. There should be rules relating to the recycling of tin bottles and other materials used by the company. Porters five forces Model: Applying five forces to the beverages industry of Pakistan allows us to create a view of potential attractiveness in the sense of profitability in the related industry. Bargaining Power of Buyers: The buyers of this industry are in extremely large numbers and buyers want to purchase this industrys products on relatively low prices, impulse, and convenience basis so making is beneficial for the industry. Bargaining power of Suppliers: In beverages industry most of the raw material is used in which there are no specialized people of such commodities like sugar, syrup, glass, plastic, tins and water etc so bargaining power of the supplier is high because shifting to another company takes a time and initially there will also be a bargaining of prices. When the suppliers are not specialized then losing them is not a big issue for the organizations. Threat of New Entrants: In this industry the threat of new entrants is relatively low because it needs a huge investment and specially when the giants like pepsi and coca cola are in the market. It is also very difficult to set up industries for bottling plant specially for new entrants. Threats of Substitute: Threat of substitutes in this industry is high whether it comes to the health issue or some other issues. People can move easily from one company to others because they have choices if company of their choice is not offering good products in terms of health, quality and money. Rivalry among existing players: In Pakistan market is heavily dominated by to giants of beverages industry Pepsi and Coca Cola with a share of 75% and 18% relatively leaving less room for others but Royal Crown Cola is an existing industry still they can make profits by making it more attractive for the customers. Objective Setting: It is very important to set the objective for every company when starting anything new or making the changes. Royal Crown Cola is already in phase of declining in Pakistan so it should set SMART objectives for its re launch and survival. Mission Statement: Our mission is to be the leading manufacturer and distributor of juices, dairy and related food products that best satisfy the growing needs of the customers. Specific: Royal Crown Cola should make specific goals to launch new products. Their goals must be according to the current position of the market of their product and and what the company wants to achieve. Measurable: being specific to the point company should be able to measure whether it is working according to the plan or not. Attainable: after that they should analyze whether the goals they set are achievable or not. Realistic: it means that the goals should not be as strict that if it is not making profit that it cannot be changed. Goals must be flexible so they could be changed when not giving output. Time bound: Royal Crown Cola should set a time frame to achieve their specific goal. They should set goals for limited time but not for longer time. Form short objectives and work on and increase the level gradually. Strategy Development: Growth strategy: Strategies are the ways to achieve the stated objectives of the organizations. There are two types of strategies which are Growth Strategy and competitive strategy. Growth Strategy includes: Ansoff matrix BCG matrix Gap Analysis GE matrix Selection of Growth Strategy for Royal Crown Cola: As we analyzed from the above situation of Royal Crown Cola position in the market the strategy which is most favorable is Ansoff matrix. Market penetration: Royal Crown Cola should sell their products to its existing users more by convincing them. They should also make such an advertisement to attract the new or non user of their product to use it. Market penetration also includes attracting the customer from the competitors and it can only happen by giving consumers such benefits which they are not provided by the competitors like discounts, buy 2 get 1 for half price, BOGOF etc. by doing market penetration Royal Crown Cola can achieve its objectives quiet effectively because they dont have enough customers so they need to penetrate the market. Market Development: Royal Crown Cola can make a development in their market like introducing in some new areas and new users by segmenting the products for different age and gender. By doing this people will attract to the product and they will buy more. Product Development: Royal Crown Cola should make some new products to let the customer now that we are offering something different comparing to our competitors. This could be done by having a look at the competitive advantage of the competitors products. Diversification: Infect it is a risky development and RC is not in the position to take more risk but they should do it in such a manner where there is less chance of risk of failure. Because when the market will be new then only the advertisement works and they should think damn seriously about the advertisement which is the main reason of their declining sales and failure. Competitive Strategy: Competitive strategy includes further 3 strategies which are Cost Leadership Strategy. Differentiation Strategy, Focus Strategy. For Royal Crown Cola the best strategy will be Focus Strategy. Focus Strategy: Focus strategy relates to the narrow competition in industry. In this strategy Royal Crown Cola will make the segments in industry. It involves two variants, Cost Focus and Differentiation Focus. In cost focus Royal Crown Cola will produce low cost products but with effective quality as compare to the other competitors and try to attract the customers with the low cost products. As the purchase power of people is very low in Pakistan now days due to economic crisis so it will be huge advantage for Royal Crown Cola. In differentiation strategy Royal Crown Cola should seek a difference of their product in their targeted segment. They can enhance their segmentation but dont make huge segmentation just start from a little one. Tactics for achievement of strategies: Tactics normally includes the 7 Ps which are as follow: Product Price Place Promotion People Process Physical evidence Product: Royal Crown Cola no doubt is an international brand working for more than 100 years but due to some reasons it failed in Pakistan so new they should need to develop a new product with meet the requirements of the consumer. To develop a new product there should be an idea which can be taken by the survey of asking to customers, employees and other stake holders. Then form all the ideas and select the best one. Product stage of Royal Crown Cola: People already know about the name because people have used it before. At initial stage there will be: High cost of production Slow Growth in terms of sales Take time to find acceptance Royal Crown Cola is also in loss now days so they should provide people with great taste and quality. Gradually the product starts making profits and grows sharply. Then the unit cost will decrease, people ask for more etc. Branding: People dont buy products they buy brands. Keeping this in view Royal Crown Cola brand should be attractive in terms of logo, symbol and slogan which must be different from others. The slogan which I suggest is Sssshhhhà ¢Ã¢â€š ¬Ã‚ ¦.Comin again with new style and taste Logo: Branding Strategy: Royal Crown Cola is an international brand so its strategy will be own label branding. Style and Design: When it comes to the design and style of the product then it must be full of attraction and acceptance of people. Packaging: Packaging of Royal Crown Cola should represent protection, advertisement, informative. The comparison of the product among giants is as follow: Royal Crown Cola Pepsi Cola Coca Cola No Such Product No Such Product The comparison above is that Royal Crown cola should produce more products which its competitors are offering. RC should launch its mineral water in Pakistan to get the attraction of the people. They launch it with their own label attractive branding. Packaging of the product must be protected, informative, convenience. Price: Pricing strategy for Royal Crown Cola should be market penetration strategy. In which Royal Crown Cola offer cheap prices as compare to other competitors to get the attention of the customers and afterwards increasing the prices. This strategy will also discourage the new entrants. Royal Crown cola pricing strategy will be competition based strategy because Royal Crown Cola must offer fewer prices from its competitors to get the attention of customers. And for new products the strategy will be market penetration because by offering low prices people will come to buy. There should be incentives given to the retailers like chillers, tours on extra buying etc. different offers must be offered on special occasions like Ramadan and Eid. Royal Crown Cola should use the push strategy for their product by using different promotional tactics and through media. Distribution will be divided according to the number of areas and the nature of customer according to the literacy rate. Because if the company offers online buying than it would not be affective in rural areas of Pakistan. Representative of the company should directly go the retailers to offer them facilities like bonuses and incentives. In Lahore they should try to ask international Royal Crown Cola to give them franchise in a tax free zone and provide plants for both glass and PET bottles. Distribution Strategy: Distribution strategy which I suggest for RC is Intensive distribution because beverages are the FMCGs and these types of products need more outlets as much possible. Promotion: Promotion is the main reason of Royal Crown Cola failure in Pakistan. They did not make it well so the promotions strategies for re launching must be according to the market. Objectives of the promotion can be achieved by DRIPE Model. D iffrentiate = analyze the Pepsi and Coke Competitive advantage and create a difference. R emind = surveying the customers who have used RC and reminding them about the product. I nform = offering the products to new customers who have not used the rc products before. P ersuade = give the benefits to customers to convince them like reducing the prices. E ngage = offering such prices and quality to maintain a long term relation with customers. Promotion Tools: Advertising: AIDA model is an affective model for advertising A wareness = making television commercials, bill boards, media I nterst = adding fun to commercials D esire = creating a desire to buy product like Red Bull when customer wants to refresh. A ction = leave the home to purchase product Advertising Media: Broadcasting on tv and radio which will increase the awareness among people Creating advertisement short messages service by collecting the data from cellular companies and offering customers to buy the product Bill boards and posters will be applied on high ways, centre points, on buses and cabs. On internet little ads will be displayed to tell the product information Offering free cards with famous magazines for first month. Sales Promotion: Free vouchers will be given to retailers for the customers who buy in quantity for dine in like in McDonalds, KFC and other restaurants. For first month there will be an offer for regular pack to get 3 cans for the price of 2. Free samples will be distributed in markets and in grounds on mobile vans and opening outlets outside the public parks. Price discounts will be given to customers. Direct Marketing: SMS will be sent to customers taking data base from cellular companies Direct mails will be sent to customers Personal Selling: Marketing managers will go directly to retailers and take the orders because it will save the time of involving whole sellers. Appointing persons to go house to house and offer attractive prices to households if they buy huge quantity. Offers will be made to customers to retain them for a long time with the company. People: When it comes to the selection of employees Royal Crown Cola must appoint people with professional attitude, behavior and skills towards the operation of Royal Crown Cola in all fields. There should be careful job selection and policies of selection. Because the employees are the main stake holders of any organization. Process: Rc should make company policies affective. Rc brands must do a joint venture with public place like cinemas, parks, grounds etc to sell on Rc brands there. It will need a huge amount but it is beneficial for the company. Physical Evidence: Royal Crown Colas physical evidence must be something like attractive so the people get attracted towards the product. Logos must create colorful scheme, company vehicles could be run to make the people know something new. Company should distribute things like stationary, uniforms, equipments with RC logos. Total 18,600,000 Rs. The method which I suggest to RC is all you can afford. Because RC Cola is re launching in Pakistan it still has a risk of lost so they dont need to apply more resources according to their worth. Controlling and Monitoring: As soon as the marketing plan gets started the next ob of management is to control and monitor what is going on now. Is everything according to the plan if it is not than taking corrective actions to sort the problem out? Segmentation: We are going to segment the Royal Crown Cola market in 2 different segments Demographic Factor: Age: 10 25 years Class: Upper, Upper Middle, Middle Gender: Male and Female Geographic Factor: Country: Pakistan City: Lahore Province: Punjab Targeting: We are going to apply differentiated targeting in which different products will be offered according to the customer targeted and segmented. Critical Reflection: Why Royal Crown failed in Pakistan: ROYAL CROWN cola launched in Pakistan when there were no big competitors like coca cola and Pepsi. ROYAL CROWN cola earned lot of money in that tenure. But when Pepsi co. came into Pakistan than it started decline. Because Pepsi co. made a huge difference in terms of advertisement and promotion of their product. They launched it and then captured the whole market in a short time. Launching of Pepsi didnt make a huge difference but Coca Cola made it a huge one when it started working in Pakistan. This was the tenure when ROYAL CROWN cola started decline in real meaning. After the launching of these two giants in market ROYAL CROWN cola fall likes the tomb of cards. In started people used ROYAL CROWN a lot because they enjoyed this drink but Pepsi cola and Coca cola made a huge difference in terms of advertising and promotion only. They got the people attention towards their brand so people attracted towards them and left ROYAL CROWN brand. Any product is all about the presentation wha t it looks like what it is offering by its look. Pepsi cola and Coca Cola presentation was so good and they captured the market and left Royal Crown Cola a far behind. In spite of the fact that Royal Crown is declining in Pakistan infect it is ignored by the people so they need to be re launch it with some different looks and attraction. They have the potential to come in the market strongly. It takes time but it happens. The only difference which I felt was only the advertising and promotion. So if they want to re launch the product then they should make a difference in terms of advertisement. At the start of module I did not know it would be as interesting as I thought it before. I have a finance background but after studying marketing management Ive chosen marketing electives in my next semester. I experienced a lot of things in the start till the end of the whole course like how things go in market, how company market its product, how they apply marketing techniques, what are their goals and how they going to work on it etc. I think its all about marketing in our environment. The main thing which I learnt by this module is that Ive come to know the strategies related to marketing the product and running them in an efficient way so they get going an making profits. I can now understand how market, marketing mix and how to plan for any new and existing products which are available or about to launch in the market and specially the products which are in declining stage. Marketing gives us experience what the customers expecting from you and what u should do to satisfy their needs infect more than they want. Its now, not difficult for me to understand the models in terms of putting them into the practical life that I will be having in future, marketing has a lot to do with the businesses, these concepts which were taught to me in this course are worth more than enough for me to understand the factors which different businesses apply to gain the advantages of marketing and to gain the sophistication of their businesses. The experience was very good while I was learning this course of marketing management as it was taught to me very deeply and very finely, which helped me to get the idea of everything include in this course. It was though not as easy as it seemed to get everything in my mind for the subject that is very vast in it, but once when it was started I got the idea that it is going to be very useful and beneficial for me, in present and also in future. This is the once in a life time experience I believe which you get once in your life and you get advantages of it the whole life. This was the experience which is I dont think I will forget ever, as it was very interestingly taught and it had a lot much practical knowledge which enhanced my knowledge as well as my skills to put the respective information in my practical life, it is now easy to talk to anyone related to the market without any hesitation and with a lot of knowledge and skills to show now what I am. I have done many things in marketing, including marketing mix of products, marketing plan, and other many models of marketing such as Ansoffs model, PESTLE analysis, situational analysis and many other analyses which have been taught to me during the lectures. In the starting it was about marketing itself as an introduction, but when it went on and on, it showed up with many models and different concepts related t other market, what is happening in the market and what is the market all about, it is not easy to just go to visit the market and get what you want, a proper time is required for this kind of research, while I can easily say that during these few weeks I have learnt the experience of many months which is not easy to gain, it is actually something that you earn, it is not something that you gain without any struggle, though I also tried a lot to understand the concepts which were not easy for me to understand. Btu as the time passed I became used to of these teachings and th en I found that it was not as difficult as I presumed in the beginning, it was a lot more easy and easy to understand, easy to read, easy to write and of course easy to apply whenever needed, just a little research is required inc on text of the markets current condition at that time. Previously I was not aware of many concepts and things which has been taught to me now, I was lacking in many things, when I was studying this concept I found that I left behind many things which are really required by the market now, which have become a necessity for the marketing activities of any company and which are the core issues of any company for the activities which are related to the marketing activities and marketing plans of a company or a business. All the things which were not known by me in many contexts such as in the context of learning, in the context of skills, in the context of knowledge and in the context of practical application of these concepts, knowledge, skills and putting these all in together. I am definitely have learned too much to understand everything that has been taught in this course, I can talk to anyone regarding these concepts and I am more acknowledged than I was previously. I have changed a lot, I am more practical now, I am now able to understand which company is using what marketing strategies and what plans and implementations, it is now easy to watch the market with my perspective now, and also how market is running, how it was in the past and how it may run in the future. I am able to judge and conclude different perspectives regarding different companies and regarding the market as a whole, it is not much difficult to understand what the market is all about. I was feeling like Im being renewed, I was getting something that I was not able to think about the benefits, when the learning outcomes were undergoing, I was undergoing too, I was undergoing the process of getting acknowledged and of course it was great, it was feeling very good, when you get something new in yourself you feel new, I was feeling like I am having what I actually needed and what I have not learned so far. It was feeling as I am now being honored by having the knowledge that not everyone has. As I went through this learning process, I found that many new questions are generating in my mind about the market, these questions are related to different things related to the market, such as, marketing concepts which are used in different companies present in different segments of the market and which are present for different segments of the market, not just nationally but globally, marketing concepts are he same all over the globe, just the timing and the requirements of the people of different countries and regions.