The Body Shop Essay Example for Free

The Body Shop Essay Introduction The body shop was founded by Dame Anita Roddick in the year 1976. However on July 12, 2006 body shop was delisted from the London stock exchange and is currently being operated under independent management under the L’Oreal group with the able guidance of current CEO Sophie Gassperment. The body shop has been in the personal grooming and toiletries industry since 1976. Over the years the body shop has gained reputation in being one of the leading brands in the industry which not only focusses on an individual well-being but also the well-being of the planet and all associated with the company. The body shop has 2500 stores in over 60 countries Market share and competition The sales estimations of body shop show that a sales transaction is made every 0.4 seconds and has a existing customer base of 77 million up until 2011. The body shop annual sales is 855 million euros and operating profit is 77 million euros with an estimated growth of 13.9% annually. Product description Beer shampoo and conditioner 2in 1 The product contains actual beer which provides shine bounce and volume to the hair. USP’s 2 in 1 shampoo +conditioner Made from 100% natural and organic product Volumizing shampoo Anti-frizz shampoo Moisturizes hair Suitable for all hair types Customer value The product suits all hair types of both men and women providing them with same results of shiny glossy and soft hair. It will enable the customer to not only save time but also save money as they would not have to spend on buying separate bottles of shampoo and conditioner. Target Market

An Analysis of Frosts Tree at my Window Essay -- Tree at my Window E

An Analysis of   Frost's Tree at my Window      Ã‚   "Tree at my Window" was written by Robert Frost, an American poet who was born in 1874 and died in 1963 (DiYanni 624). His poem will be the basis of the discussion of this brief essay. The narrator in this poem appears to be speaking to the "tree at my window"; then, repeating the phrase in reverse order, he calls it the "window tree," as if to emphasize the location and nearness of the tree. Calling the tree a "window tree," might also suggest that this tree is something he sees through, perhaps to some higher truth, to something beyond the mere physical presence of the tree. As night approaches, the "sash" or movable portion of the window is lowered, perhaps to prevent the air, cooled from lack of the sun's warmth, from entering the house (Webster 1026). The narrator continues, "But let there never be curtain drawn / Between you and me." Literally, this statement could imply that he does not want a drape to cover the window betwen them. A sense of foreboding arises if one looks at additional definitions. "Curtain" can refer to death and "drawn" can refer to being brought about by inducement or being allured (Webster 280, 346). The narrator begins the second stanza mentioning a dream that is unclear. He then stops short and continues, seemingly describing the appearance of the tree. Referring to "head lifted out of the ground, / Not all your light tonuges taliking aloud / could be profound." Perhaps the speaker could be describing the vastness of the tree's height and width along with the magnitude of leaves. Comparing tongues to leaves is a possibility because, as the wind rushes through them, it causes a distinct sound. The speaker may even believe that the tre... ...In stanza four, the speaker compares "outer" and "inner" lives. "Tree at my Window" contains descriptions and comparisons that almost bring an image to one's mind. Perhaps I have been able to relate to this poem because I have often looked out of the window at the trees and mountains in the distance and contemplated some dilemma. Perhaps we could all learn from nature not to be so anxious about things that in the long run do not really even matter.       Works Cited Cox, James, M. Robert Frost: A Collection of Critical Essays. New Jersey: Prentice-Hall, 1962. DiYanni, Robert. Literature: Reading Fiction, Poetry, Drama, and the Essay. New York: McGraw-Hill, 1994. Thompson, Lawrence. Robert Frost: The Early Years 1874-1915 New York: Holt, Rinehart and Winston, 1966. Webster's New Collegiate Dictionary. Massachusetts: G&C Merriam, 1977.

A Captain of Industry

A captain of industry is defined as a business leader that benefits the nation in a positive way. This includes increasing the availability of goods, creating more and new jobs, and donating money to benefit the well being of the people. Andrew Carnegie was born in Dunfermline, Scotland in 1835. His father, Will, was a failing weaver. Leaving Scotland poor, his mother wanted to return in a carriage as a wealthy well-respected woman of importance. This drove Andrew to become successful by amassing wealth in the steel industry. He came from a poor family and had little formal education. When the Carnegies immigrated to America in 1848, Andrew was determined to bring prosperity to his family. He worked many small jobs, which included working for the Pennsylvania Railroad where he first recognized the importance of steel. With this recognition, he resigned and started the Keystone Bridge Company in 1865. He built a steel-rail mill, and bought out a small steel company. By 1888, he! had a large plant, which provided many jobs in the United States. His steel company grew until it made him the wealthiest man in the world. His wealth was abundant and he believed that â€Å"one who dies rich†¦ ies disgraced,† because of this he donated much of his money to different things to educate people because he believed ignorance to be the main enemy of the people. After retiring Carnegie donated much money and time in world peace. The way Carnegie ran his business, donated his money, and worked hard to try and make the world a better place prove that he was a true captain of industry. Andrew Carnegie†s management of his company showed he was a captain of industry. His treatment of workers was completely different from all other businesses at that time. His workers got higher salaries and shorter shifts. Carnegie used a sliding scale for wages. The pay of the workers would increase if profits went up, and the pay would decrease if profits went down. This was motivation for ! workers to work harder if they wanted higher wages. Here Carnegie shows that he is a captain of industry by offering many jobs, of which benefit the people economically, also by rewarding people for more productivity products are then more available. Carnegie had an impressive way of dealing with workers who went on a strike. He didn†t hire new workers, but instead shut the business down completely and made the strikers eventually give in and agree to his terms. Carnegie had enough money to shut down his business if he wished to do so. This showed he was good at running this industry and, again was a Captain of industry. Carnegie†s goals were to have an efficient way of tracking money, i. e. if someone owed him a penny he wanted it, if he owed a penny he wanted the other person to have it, and once he found the cost to make a product he wanted to find ways to make more products for the same amount of money. Carnegie always wanted to cut the costs of his products. His motto was ! â€Å"Watch the costs, and the profits will take care of themselves. † The production of cheap steel and iron greatly increased the productivity of railroads and many other industries. Once he got his profits back, Carnegie immediately put them back into business. Carnegie also used vertical integration to keep his company strong. All aspects of production, from getting raw materials to shipping finished products, were controlled by the Carnegie Steel Company. These financial practices kept his company very strong. Carnegie†s company was so strong that it kept buying, building, and expanding while other companies went out of business. Carnegie†s steel and iron were used all over the United States to build various things. The immense strength and wealth of Carnegie Steel benefited the United States enormously proving that Carnegie was a captain of industry. Some $350 million of Carnegie†s business profits was donated to causes he saw fit. At first, he wasn†t sure of what to do with a! ll of his money. He said that it was a disgrace to die with so much money not spent for good causes. Carnegie established an idea that wealthy Americans had an obligation to do something beneficial to society. In 1889, Carnegie published an article â€Å"The Gospel of Wealth† arguing what people should do with their money. Carnegie was against giving the money to heirs who would become too dependent on it. He was also against giving it to trustees to give away for causes he may not agree with. His final decision was that the individual who owned money should rely on his own intelligence and personality to distribute the money. Carnegie decided to give money to improve education in the United States. He considered the main enemy of a person to be ignorance and thought that building libraries would help to solve that problem. Andrew Carnegie financed about 2, 800 libraries and other educating institutions such as colleges and universities. He only wanted to help those people who coul! d help themselves. Libraries were the main gifts Carnegie gave to our nation. This quite clearly shows Carnegie was a Captain of industry with him donating his money to benefit all of society. After Carnegie retired from business, he also got involved in world politics. His two main wishes were to abolish the British monarchy and make it adopt the American system, and promote peace throughout the world. Carnegie wrote various articles and books and soon became an unofficial diplomat in the cause of reducing differences and promoting peace. He believed that countries should resolve their differences by nonviolent methods. Carnegie was one of the first to call for League of Nations. In 1900, he donated $1,500,000 to build Palace of Peace, which serves today at International Court of Justice, an arm of the United Nations. In 1910, he set up an Endowment for International Peace to stop all the war conflicts in the world. Business, education and world peace all progressed thanks to! the hard work and well earned money of Andrew Carnegie. Obviously by promoting world peace, which would clearly benefit society, Andrew Carnegie is a Captain of Industry. Carnegie†s business ways, charity, and efforts in world peace show he was a captain of industry. After coming to America a failure Carnegie worked his hardest to climb the â€Å"ladder† to become the wealthiest man in the world. The way he handled workers, cut costs, and used vertical integration proved he knew how to run his business in the steel industry to perfection. The steel industry made Carnegie a very wealthy man and with this wealth, believing â€Å"One who dies rich†¦ dies disgraced,† he donated his money to various causes benefiting society. Retired, Carnegie dedicated much of his time to trying to attain peace in the world and changing Britain†s ways of government, obviously bettering society. A Captain of industry is a business leader who benefits the nation in a positive way and Carnegie defines this.

To What Extent Does Steinbeck Portray Dreams as Futile in...

To what extent does Steinbeck portray dreams as futile in ‘Of Mice and Men’? In Of Mice and Men, the hopes and dreams of the men on the ranch are a continuous focus and theme throughout the novel. John Steinbeck portrays the effects that dreams, or lack of them, have on the lives of the characters and the outcome of the novel. Steinbeck uses the concept of dreams at once to show hope and aspiration, as they invoke companionship with united determination for a better future, and to illustrate the difficulties of survival, with unrealised dreams illuminating the dark despair of society at that time. Steinbeck presents dreams as a tool to aid the men of the ranch’s survival and happiness. They give a sense of purpose, a reward for long days†¦show more content†¦Also, ‘the sun threw a bright dust-laden bar through one of the side windows’, this represents that the little hope in the bunk house only helps to further illuminate the darkness and harshness of society. In a setting, such as the ranch, where dreams are suppressed and suffocated, they take on a greater importance and significance to the mens lives, they rely on the dreams to get by. In the novel Curley’s Wife is portrayed as a source of trouble and danger for the men, not only in how she is described, such as ‘Curley’s married a tart’, but also in how Steinbeck portrays her affect on light and hope. Lennie and George first come across Curley’s wife when ‘the rectangle of sunshine in the door way was cut off. A girl was standing there looking in’. She is blocking one of the only light sources into the bunkhouse, which indicates that she is an obstacle on the path to realising hopes and dreams, for Lennie, George and the other men. George is wary of Curley’s Wife and so he warns Lennie ‘ Well you keep away from her, ‘cause she’s a rat trap ’. He suspects that someday she will cause Lennie to get into trouble, thus making it harder to reach their dreams. In the barn towards the end of the novel when Lennie kills Curley’s Wife, ‘ the sun streaks were high on the wall...and the light was growing soft ’. In this situation the light represents her hopes and dreams